Weekender: Campaign Trail: Pom Wonderful transforms free radicals into monsters

Signup | Forward Weekender Oct.​ 28,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Quad The Complexity Conundrum Ever feel like marketing’s gotten overly complex? Us too, and we have the research to prove it. Give the study a read and let us lighten your load. Download now.   Column Campaign Trail: Pom Wonderful transforms free radicals into monsters An effort from in-house shop Wonderful Agency timed to spooky season pits the brand's signature juice against vampires, ghosts and aliens. Amazon ad sales grow 26% with help from 'Thursday Night Football,' machine learning The company has "barely scraped the surface" in its efforts to integrate advertising into video, audio and grocery, per CEO Andrew Jassy.  Capri Sun serves 'epic' kid moments on Dude Perfect, family-focused platforms Keyed in on kids' and families' co-viewing and co-listening habits, the campaign is the Kraft Heinz brand's first major effort since unveiling a new formula. Sponsored Content by Industry Dive The Definitive Guide to Brand-to-Demand Marketing Marketing leader? You need sales today. And brand loyalists for tomorrow. Captivate and convert with a holistic strategy. Download Now. Inside J.C. Penney's holiday marketing strategy On the heels of a new $1 billion turnaround plan, the retailer's seasonal push includes paid creators, video ads and a "Penney Prepper" challenge. Nike, Dove team to tackle high turnover rate of teen girls in sports A program developed over two years with help from academic experts seeks to give coaches better tools to inspire confidence in young athletes. Top takeaways from Advertising Week 2023 marketers need to know From rebrands and retail media to identity and ad fraud — plus plenty of Taylor Swift — here are the biggest lessons from the annual gathering. Hyundai rides with Disney for branded Ioniq 5 The electric SUV was unveiled during a Disney-centric broadcast of "Dancing with the Stars" in honor of the entertainment giant's 100th anniversary. Featured Resources Sponsored Content by Terminus ABM Resources to help propel your go-to-market strategy Right data, right time, right channel Step-by-Step Template for Planning ABM Campaigns Tools to turn the right buyers into real revenue From Our Library Trendline How marketers are leveraging connected TV Supported by tvScientific Trendline Inside retail’s 2023 holiday season Supported by Vibes View all resources Best of What We're Reading The Wall Street Journal Microsoft Replaces Longtime CMO as It Enters ‘New Era of AI’ Retail Dive Unilever to sell Dollar Shave Club Ad Age PayPal hires GroupM as global media agency of record Adweek P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways The Wall Street Journal Unilever Promotes U.S. Head to Be Its New Marketing Chief Ad Age Amazon Prime Video ad package receives advertiser pushback Suggest a story we should read Upcoming Events 02 NOV Webinar | 11 a.m. ET The Marketing Leader’s Guide to Getting Started With AI Presented by studioID and Informa Tech DDG 20 NOV Webinar | 2 p.m. ET Stop Spending on Marketing Tech Until You Solve Identity Presented by studioID and Amperity Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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