Oct. 13 - How Target is expanding its retail media network | Must-attend events for marketers in 2024

Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers; Top marketing conferences to attend in 2024; Google helps advertisers extend social strategies across its platforms View online | Signup | Forward

Daily Dive Oct.​ 13,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Tips for Successful Holiday Marketing Explore past high-performing mobile marketing campaigns and learn how to apply those tactics to your own holiday marketing plans in this webinar.   Exclusive How Target is expanding its retail media network as holiday marketing heats up Roundel is pushing further into self-service offerings and experimenting with shoppable CTV to grow its footprint at a key juncture for retail media. Column Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers In-house agency Wink Creative used generative AI to come up with a “circus act” production that shows how the brand wants to be Coinstar for marketers. Top marketing conferences to attend in 2024 From long-running conferences to new gatherings around culture and technology, here are some must-attend events for marketing leaders. Sponsored Content by Fyllo It’s beginning to look a lot like context Standing out during the holiday season has never been more challenging. These practical strategies from Fyllo will have you celebrating holiday success. Google helps advertisers extend social strategies across its platforms The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social. Read more news Human-First Marketing: How to Move Consumers To Buy Many of today’s marketers are focusing on consumer psychology to pull potential shoppers back on their radar. Learn how to use physical senses to create experiences consumers will remember in this playbook. Download Now From Our Library Webinar - on demand Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Custom content for Jivox Trendline How marketers are leveraging connected TV Supported by tvScientific Webinar - on demand How Fulfillment Services Can Boost Both Profits and Loyalty Custom content for Radial Trendline Inside retail’s 2023 holiday season Supported by Vibes Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx View all resources What We’re Reading CNBC Microsoft closes acquisition of Activision Blizzard after lengthy regulatory review Digiday Inside NFL’s pitch to include NIL talent in its collegiate marketing program Bloomberg Netflix to Open Stores Where Fans Can Play, Shop and Eat in 2025 The Wall Street Journal Sobriety Is in, and Non-Alcoholic Beer Sales Are Soaring Suggest a story we should read Upcoming Event 09 NOV Webinar | 2 p.m. ET Reimagine Frontline Productivity for Retail Success Presented by studioID and Slack Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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