Oct. 3 - State Farm seizes on Taylor Swift mania | Bacardi mixes up generative AI music

Bacardi mixes up generative AI album with Boi-1da; Sociable: TikTok experiments with ad-free subscriptions; Microsoft debuts platform to help retailers launch and scale an ad business View online | Signup | Forward

Daily Dive Oct.​ 3,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE How Marketers Can Leverage Connected TV CTV is a key channel for marketers, especially for engaging consumers who are moving away from linear TV. Explore how the Hollywood shutdown could disrupt the ad market in this Trendline.   State Farm seizes on fan mania around Taylor Swift’s rumored relationship Agency Maximum Effort paired brand mascot Jake from State Farm with Travis Kelce’s mom, generating online discussion around the Eagles game Sunday. Bacardi mixes up generative AI album with Boi-1da The rum brand and award-winning producer will release “The Concept A.I.bum” in November, leaning on tech to support collaboration with musicians.  Sociable: TikTok experiments with ad-free subscriptions The experiment could be related to evolving EU regulations and follows reports that Meta is also considering ad-free subscriptions.  Sponsored Content by Lumavate 4 reasons why your business needs a PIM A product information management (PIM) solution is a must-have for CPG and manufacturing companies. Microsoft debuts platform to help retailers launch and scale an ad business The bet on retail media networks sees Microsoft offering access to its existing demand, ad supply and audience so retailers can quickly set up programs. Read more news How Touch Encourages Consumers to Buy In an online world, digital overload makes it hard for brands to attract consumer attention. Learn how brands can drive desire, recall and spend with tactile experiences in this webinar. Learn More From Our Library Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business Survey Report Discover What Motivates Your Customers When They Make Purchases Online Custom content for BigCommerce Webinar - on demand The Gift of Intelligent Mobile Marketing for Holiday 2023 Custom content for Vibes View all resources What We’re Reading The Wall Street Journal Rare Look Inside TikTok Parent’s Finances Shows Slowing Revenue Growth Ad Age Taylor Swift’s love story boosts NFL Sunday ratings for NBC Adweek Brands Are Slowly Going Always-On With Hispanic Audiences Suggest a story we should read Upcoming Event 10 OCT Webinar | 2 p.m. ET How Fulfillment Services Can Boost Both Profits and Loyalty Presented by studioID and Radial Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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