Weekender: Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers

Signup | Forward Weekender Oct.​ 14,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Tips for Successful Holiday Marketing Explore past high-performing mobile marketing campaigns and learn how to apply those tactics to your own holiday marketing plans in this webinar.   Column Campaign Trail: Mailchimp has a ball turning 'clustomers' into customers In-house agency Wink Creative used generative AI to come up with a "circus act" production that shows how the brand wants to be Coinstar for marketers. Domino's gives away 'emergency pizza' in latest rewards program push The chain teamed with agency of record Work in Progress on a campaign around difficult moments during which consumers could use a free pizza. M&M's teams with Gopuff to deliver emergency candy refills on Halloween An M&M's Halloween Rescue Squad will aid holiday planners as Mars experiments with on-demand delivery. McDonald's US CMO on brand's first-party data transformation After years of struggling with the youth market, the chain has turned things around thanks to its loyalty program and more culturally impactful campaigns. Q&A Celsius CEO on keeping a disruptor's edge and staying focused on Gen Z The energy drink brand remains committed to the 18-to-24 demographic on an increasingly broad stage that now includes a national MLS sponsorship. Ford builds gamer van for TwitchCon road trip The automaker steps up its gaming involvement in a collaboration with Wieden+Kennedy, Mindshare and media brand Full Squad Gaming. Human-First Marketing: How to Move Consumers To Buy Many of today’s marketers are focusing on consumer psychology to pull potential shoppers back on their radar. Learn how to use physical senses to create experiences consumers will remember in this playbook. Download Now From Our Library Webinar - on demand Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Custom content for Jivox Trendline How marketers are leveraging connected TV Supported by tvScientific Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab View all resources Best of What We're Reading CNBC Microsoft closes acquisition of Activision Blizzard after lengthy regulatory review Digiday Inside NFL’s pitch to include NIL talent in its collegiate marketing program Bloomberg Netflix to Open Stores Where Fans Can Play, Shop and Eat in 2025 The Wall Street Journal Sobriety Is in, and Non-Alcoholic Beer Sales Are Soaring Bloomberg Google Warns the EU That It Will Fight Attempts to Break Up Ad Business Ad Age What Black Gen Zers think of brands’ ad strategies Suggest a story we should read Upcoming Event 09 NOV Webinar | 2 p.m. ET Reimagine Frontline Productivity for Retail Success Presented by studioID and Slack Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip