Oct. 25 - Inside J.C. Penney’s holiday marketing strategy | Google regains momentum despite controversy

Google brushes off ad controversies as search, YouTube regain momentum; Bud Light locks up with UFC for multiyear deal; Sociable: Meta faces legal action from 42 state attorneys general over addicting teen users; Agency reviews are big expenses. Experts discuss when to use them View online | Signup | Forward

Daily Dive Oct.​ 25,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad The Complexity Conundrum Ever feel like marketing’s gotten overly complex? Us too, and we have the research to prove it. Give the study a read and let us lighten your load. Download now.   Inside J.C. Penney’s holiday marketing strategy On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge. Earnings Google brushes off ad controversies as search, YouTube regain momentum More users are searching for deals ahead of the holidays, with the company angling to help marketers reach price-conscious consumers. Bud Light locks up with UFC for multiyear deal The AB InBev brand reclaims the beer sponsorship from Modelo, which previously dethroned Bud Light as the top beer in the U.S. Sponsored Content by Vericast Navigate the CTV advertising landscape and make an informed choice Choosing the right marketing solution can be overwhelming given the myriad of choices today. Learn how to simplify the process with the Connected TV Buyers Guide. Get the buyers guide. Sociable: Meta faces legal action from 42 state attorneys general over addicting teen users The case could see Meta forced to add an algorithmic opt-out for all users. Agency reviews are big expenses. Experts discuss when to use them Anything can trigger an agency review — such as a new CMO or inadequate sales — but complacency is the biggest culprit. UPDATED Domino’s gives away ‘emergency pizza’ in latest rewards program push As federal student loan payments resume, the chain is expanding its recent campaign and giving away $1 million in free pizzas to borrowers in need. Read more news Featured Resources Sponsored Content by Terminus ABM Resources to help propel your go-to-market strategy Right data, right time, right channel Step-by-Step Template for Planning ABM Campaigns Tools to turn the right buyers into real revenue From Our Library Trendline How marketers are leveraging connected TV Supported by tvScientific Webinar - on demand How Fulfillment Services Can Boost Both Profits and Loyalty Custom content for Radial Trendline Inside retail’s 2023 holiday season Supported by Vibes Infographic Cart Abandonment: Avoid the Top Reasons Behind Abandoned Purchases Custom content for BigCommerce Webinar - on demand The Power of Holding Things: How Touch Encourages Consumers to Buy Custom content for FedEx Office View all resources What We’re Reading Morningstar Coca-Cola Earnings: Innovation and Brand Investment Buoyed Sales Expansion Ad Age How Victoria’s Secret is balancing its rebrand with its history Digiday As agencies merge, agency brands may wane in importance Suggest a story we should read Upcoming Events 26 OCT Webinar | 11 a.m. ET The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Presented by studioID and Wunderkind 01 NOV Webinar | 2:30 p.m. ET How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Presented by studioID and Chatmeter 02 NOV Webinar | 11 a.m. ET The Marketing Leader’s Guide to Getting Started With AI Presented by studioID and Informa Tech DDG Company Announcements Press releases from companies in your industry. Tendo Communications Acquires PointOne Digital to Expand Content Experience Services Press release from Tendo Communications NextUp Highlights Why Barbie is a Symbol of Empowerment Press release from NextUp Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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