Oct. 17 - What Wendy’s global CMO learned from Taylor Swift | Inside the push to ‘decouple’ retail media data

Marketers see promise in push to ‘decouple’ retail media data; How Meta, TikTok ad-free tiers could impact advertiser budgets; Advertising Week begins: How marketers can make the most of the industry bonanza View online | Signup | Forward

Daily Dive Oct.​ 17,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Monitor your rivals 24/7 with EyeOn Don’t let your competitors move behind your back. Go test EyeOn competitive tracking and get alerts direct to your inbox. Can’t believe it? Try EyeOn for free!   What Wendy’s global CMO Carl Loredo learned from Taylor Swift The executive explained how fandom, value and nostalgia come together for the QSR chain during an Advertising Week New York discussion. Marketers see promise in push to ‘decouple’ retail media data At Advertising Week, Kroger’s retail media arm announced a new solution with The Trade Desk to address demands for more flexibility around data use. How Meta, TikTok ad-free tiers could impact advertiser budgets Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans. Sponsored Content by Vericast Navigate the CTV advertising landscape and make an informed choice Choosing the right marketing solution can be overwhelming given the myriad of choices today. Learn how to simplify the process with the Connected TV Buyers Guide. Get the buyers guide. Advertising Week begins: How marketers can make the most of the industry bonanza The event’s Global President Ruth Mortimer shared tips for navigating the show floor and getting practical insights on areas like AI and retail media. Read more news Featured Resources Sponsored Content by EX Squared Future-Proof Your Business [Webinar] Why Your Innovation Strategy Might Be Costing More Than You Think. [Blog] Fail Faster And Fail Forward - Failure as a learning experience, a step on the path to success. [Video] Launching A New Digital Product? Don't Spend A Dime Until You Watch This Video. From Our Library Trendline Inside the latest trends in direct-to-consumer Supported by BigCommerce Survey Report The Role of Loyalty in Getting and Keeping Customers Custom content for Cardlytics Webinar - on demand The Power of Holding Things: How Touch Encourages Consumers to Buy Custom content for FedEx Office Playbook Prioritize AI Data Quality to Optimize Customer Personalization Custom content for Twilio Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab View all resources What We’re Reading MediaPost Google Endorses Online Safety Law, Ban On Targeted Ads To Minors Ad Age Brands hand out more free samples at Walmart as online ads lose appeal Retail Dive How Gap lost its khaki soul The Wall Street Journal Engaged Capital Builds Stake in North Face, Vans Owner Suggest a story we should read Upcoming Event 09 NOV Webinar | 2 p.m. ET Reimagine Frontline Productivity for Retail Success Presented by studioID and Slack Company Announcements Press releases from companies in your industry. The Martec Secures $8M To Accelerate AI-powered Talent Marketing Tech Adoption Press release from The Martec Frintz Launches Revolutionary Ad Platform with 14 New Strategic Partnerships Press release from Frintz Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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