SuperAwesome has done the research to help you make it to the top of kids and teens' holiday wish lists this year. Their new e-guide reveals the festive season's latest shopping trends and the tremendous impact of Gen Alpha and Gen Z. | | | - Discover insights into kids and teens' massive holiday shopping influence—over 80% have a say in purchases with their parents and 71% actively buy gifts for family members.
- How to message kids and teens directly—they tell their parents what to buy, and there is an anticipated 4.5% YoY growth in parental spending for 2023.
- Understand the power of wish lists and seasonal deals—98% of parents buy directly from their kids lists, and nearly half of youth look for the best deals and sales.
| | | SuperAwesome is building a safer internet for the next generation, and provides a series of products, tools, and training to help marketers safely engage with Gen Alpha and Gen Z. | | | SuperAwesome 440 9th Ave Floor 17 New York, NY, 10001 United States | | | |
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