Oct. 9 - Celsius CEO on keeping a disruptor’s edge | Domino’s deploys ‘emergency pizza’ for loyalty push

Domino’s gives away ‘emergency pizza’ in latest rewards program push; Snapchat courts brands with interactive Halloween series starring creators; Marketing enters its Taylor Swift era: Here’s what the numbers say View online | Signup | Forward

Daily Dive Oct.​ 9,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Tips for Successful Holiday Marketing Explore past high-performing mobile marketing campaigns and learn how to apply those tactics to your own holiday marketing plans in this webinar.   Q&A Celsius CEO on keeping a disruptor’s edge and staying focused on Gen Z The energy drink brand remains committed to the 18-to-24 demographic on an increasingly broad stage that now includes a national MLS sponsorship. Domino’s gives away ‘emergency pizza’ in latest rewards program push The chain teamed with agency of record Work in Progress on a campaign around difficult moments during which consumers could use a free pizza. Snapchat courts brands with interactive Halloween series starring creators Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences.  Sponsored Content by Terminus Tactics to turn the right buyers into real revenue Maximize ROI with playbooks that walk you through strategies for the entire customer journey, drive awareness, close renewals and activate target accounts. Learn more. Marketing enters its Taylor Swift era: Here’s what the numbers say Even brands indirectly associated with the pop star have benefited, including the NFL and Pfizer. Read more news Human-First Marketing: How to Move Consumers To Buy Many of today’s marketers are focusing on consumer psychology to pull potential shoppers back on their radar. Learn how to use physical senses to create experiences consumers will remember in this playbook. Download Now From Our Library Playbook How Generative AI Will Improve E-commerce CX in 2023 and Beyond Custom content for iAdvize Webinar - on demand Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Custom content for Jivox Trendline How marketers are leveraging connected TV Supported by tvScientific Trendline Inside retail’s 2023 holiday season Supported by Vibes Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx View all resources What We’re Reading Adweek Amazon Reveals First Black Friday NFL Game Advertisers Bloomberg Google’s Search Antitrust Case Is Also About the Future of AI Ad Age Inside Empower’s staff exodus to P&G amid culture clash after ownership change Digiday Ad tech’s cash crunch: Rising interest rates, late payments and financial uncertainty Suggest a story we should read Upcoming Events 10 OCT Webinar | 2 p.m. ET How Fulfillment Services Can Boost Both Profits and Loyalty Presented by studioID and Radial 12 OCT Webinar | 2 p.m. ET The Power of Holding Things: How Touch Encourages Consumers to Buy Presented by studioID and FedEx Office 26 OCT Webinar | 11 a.m. ET The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Presented by studioID and Wunderkind Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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