Oct. 24 - Capri Sun serves ‘epic’ kid moments on Dude Perfect | Nike, Dove team to support teen girls in sports

Nike, Dove team to tackle high turnover rate of teen girls in sports; IPG Q3 revenue below expectations; Snap helps brands streamline creator partnerships with new solutions; Macy’s debuts ‘Mstylelab’ digital fashion platform View online | Signup | Forward

Daily Dive Oct.​ 24,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad The Complexity Conundrum Ever feel like marketing’s gotten overly complex? Us too, and we have the research to prove it. Give the study a read and let us lighten your load. Download now.   Capri Sun serves ‘epic’ kid moments on Dude Perfect, family-focused platforms Keyed in on kids’ and families’ co-viewing and co-listening habits, the campaign is the Kraft Heinz brand’s first major effort since unveiling a new formula. Nike, Dove team to tackle high turnover rate of teen girls in sports A program developed over two years with help from academic experts seeks to give coaches better tools to inspire confidence in young athletes. IPG Q3 revenue below expectations Despite decreased client activity in tech and telecom, and macroeconomic concerns among marketers, the holding company sees positivity in its future. Sponsored Content by Industry Dive Era to Era: 6 Lessons to Learn From Taylor Swift’s Marketing Peel back the curtain to see how Swift and her marketing team are dominating newsfeeds and driving unprecedented success. Read Now Snap helps brands streamline creator partnerships with new solutions Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content. Macy’s debuts ‘Mstylelab’ digital fashion platform The retailer’s digital environment launches with an immersive experience based on its new private label, On 34th.  Read more news Featured Resources Sponsored Content by Terminus ABM Resources to help propel your go-to-market strategy Right data, right time, right channel Step-by-Step Template for Planning ABM Campaigns Tools to turn the right buyers into real revenue From Our Library Trendline How marketers are leveraging connected TV Supported by tvScientific Webinar - on demand How Fulfillment Services Can Boost Both Profits and Loyalty Custom content for Radial Playbook How CPGs Can Achieve More Effective Consumer Targeting Custom content for Habu Infographic Cart Abandonment: Avoid the Top Reasons Behind Abandoned Purchases Custom content for BigCommerce View all resources What We’re Reading CNBC Coca-Cola beats earnings estimates, raises outlook as volume grows despite price hikes Ad Age VAB halts ANA talks — TV trade group cites Google and Meta’s influence on marketer group Bloomberg Spotify Jumps on Sales and Subscriber Growth, Higher Pricing Suggest a story we should read Upcoming Events 26 OCT Webinar | 11 a.m. ET The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Presented by studioID and Wunderkind 01 NOV Webinar | 2:30 p.m. ET How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Presented by studioID and Chatmeter 02 NOV Webinar | 11 a.m. ET The Marketing Leader’s Guide to Getting Started With AI Presented by studioID and Informa Tech DDG Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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