Oct. 26 - Meta revenue surges but volatility looms | Amazon unboxes new data clean room, AI image generator

Amazon upgrades ad suite with new data clean room, AI image generator; Airheads conjures scares with AI-powered film festival; Top takeaways from Advertising Week 2023 marketers need to know; Mekanism’s CEO on future proofing the agency with performance marketing View online | Signup | Forward

Daily Dive Oct.​ 26,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad The Complexity Conundrum Ever feel like marketing’s gotten overly complex? Us too, and we have the research to prove it. Give the study a read and let us lighten your load. Download now.   Earnings Meta revenue surges 23% but volatility could soften advertiser demand Bets on AI are paying off, and Reels is now neutral to overall ad revenue — a monetization milestone the company hit earlier than expected. Amazon upgrades ad suite with new data clean room, AI image generator A new cross-channel planner and enhancements to Amazon Marketing Cloud were also announced at the company’s annual UnBoxed conference. Airheads conjures scares with AI-powered film festival A.I.rheads Scarefest encourages consumers to create short horror films featuring the candy brand’s balloon mascot. Sponsored Content by Industry Dive The Secrets Behind Taylor Swift’s Strategic Marketing Moves How Swift’s team enchants her audience with every move she makes. And how you can apply the same tactics to your own marketing. Learn More Top takeaways from Advertising Week 2023 marketers need to know From rebrands and retail media to identity and ad fraud — plus plenty of Taylor Swift — here are the biggest lessons from the annual gathering. Q&A Mekanism’s CEO on future proofing the agency with performance marketing At Advertising Week, Jason Harris discussed a recent Zapiens acquisition, winning business in a rough ad market and why he’s optimistic for 2024. Inside J.C. Penney’s holiday marketing strategy On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge. Agency reviews are big expenses. Experts discuss when to use them Anything can trigger an agency review — such as a new CMO or inadequate sales — but complacency is the biggest culprit. Read more news Featured Resources Sponsored Content by Terminus ABM Resources to help propel your go-to-market strategy Right data, right time, right channel Step-by-Step Template for Planning ABM Campaigns Tools to turn the right buyers into real revenue From Our Library Trendline How marketers are leveraging connected TV Supported by tvScientific Webinar - on demand How Fulfillment Services Can Boost Both Profits and Loyalty Custom content for Radial Trendline Inside retail’s 2023 holiday season Supported by Vibes Infographic Cart Abandonment: Avoid the Top Reasons Behind Abandoned Purchases Custom content for BigCommerce Webinar - on demand The Power of Holding Things: How Touch Encourages Consumers to Buy Custom content for FedEx Office View all resources What We’re Reading Adweek P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways The Wall Street Journal Unilever Promotes U.S. Head to Be Its New Marketing Chief Ad Age Amazon Prime Video ad package receives advertiser pushback Suggest a story we should read Upcoming Event 02 NOV Webinar | 11 a.m. ET The Marketing Leader’s Guide to Getting Started With AI Presented by studioID and Informa Tech DDG Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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