Oct. 19 - How General Mills refreshed its fruit snack brands | Why Inspire Brands prioritizes identity

Why Inspire Brands puts identity at the center of its marketing; How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B; Publicis extends winning streak as data-driven services provide windfall; State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt View online | Signup | Forward

Daily Dive Oct.​ 19,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Monitor your rivals 24/7 with EyeOn Don’t let your competitors move behind your back. Go test EyeOn competitive tracking and get alerts direct to your inbox. Can’t believe it? Try EyeOn for free!   How General Mills refreshed its fruit snack brands to fend off disruptors Splashier assets and sonic branding experiments seek to help brands like Gushers stand out on the social media age, execs said at Advertising Week. Why Inspire Brands puts identity at the center of its marketing At Advertising Week, Chief Media Officer Travis Freeman explained how uniting data across its brands helps the marketer reach “promiscuous” consumers. How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B In light of recent industry scandals, Video Advertising Bureau CEO Sean Cunningham outlined a plan for brands to push for ad-tech transparency. Sponsored Content by Cvent Level Up Your Event Platform Capabilities See how 509 marketing and event decision-makers are thinking about their events. Get the study. Publicis extends winning streak as data-driven services provide windfall Epsilon grew revenue by 10.5% in Q3, a sign marketers continue to prioritize data offerings ahead of cookie deprecation. UPDATED State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt Marketing Dive caught up with Alyson Griffin at Advertising Week New York to discuss the Swiftie play, reaching Gen Z and State Farm’s holiday plans. Netflix expands advertising opportunities, adds live sports sponsorships T-Mobile, Nespresso and Frito-Lay’s Smartfood were revealed as new sponsors for the streamer at Advertising Week New York. Read more news Featured Resources Sponsored Content by EX Squared Future-Proof Your Business [Webinar] Why Your Innovation Strategy Might Be Costing More Than You Think. [Blog] Fail Faster And Fail Forward - Failure as a learning experience, a step on the path to success. [Video] Launching A New Digital Product? Don't Spend A Dime Until You Watch This Video. From Our Library Trendline Inside the latest trends in direct-to-consumer Supported by BigCommerce Survey Report The Role of Loyalty in Getting and Keeping Customers Custom content for Cardlytics Webinar - on demand The Power of Holding Things: How Touch Encourages Consumers to Buy Custom content for FedEx Office Playbook Prioritize AI Data Quality to Optimize Customer Personalization Custom content for Twilio Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab View all resources What We’re Reading Retail Dive Toy retail rides pop culture wave to new heights The New York Times Netflix Adds 9 Million Subscribers in Third Quarter CNBC Shein, the fast fashion darling mulling a U.S. IPO, opens up about forced labor, data privacy Suggest a story we should read Upcoming Events 01 NOV Webinar | 2:30 p.m. ET How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Presented by studioID and Chatmeter 09 NOV Webinar | 2 p.m. ET Reimagine Frontline Productivity for Retail Success Presented by studioID and Slack Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip