Emotional Loyalty Matters More Than Ever We know that emotionally loyal customers are better customers. They have higher lifetime value and tend to stick around 1.5x longer. That's why it's critical for marketers to move past transactional data and lean into the emotional side when engaging with customers.
Hear from Kobie's Associate VP of Strategic Consulting on how one brand became more emotional, plus a cross-study analysis highlighting market changes that make emotional loyalty matter more than ever. | | Kobie is a loyalty marketing company that designs, builds, optimizes and supports customer experiences for the world's most successful brands. Let's connect! | | | |
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