April 6 - Cracker Jack emphasizes women's sports with Cracker Jill bags | Gaming strategies level up

Brands ramp up gaming marketing but still lag consumers; How ethnic e-grocers are turning up the heat on shoppable recipes; Podcast advertising prospers but needs solutions to reach full potential View online | Signup | Forward

Daily Dive April​ 6,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — OneTrust OneTrust Consent & Preference Management Your Toolkit for a Cookieless World: How to Survive ​and Thrive as Third-Party Cookies Deprecate. Download Now.   Cracker Jack ushers in a new ballgame with Cracker Jill packaging The 126-year-old brand tapped a musician to remix the classic tune, "Take Me Out to The Ballgame," in a way that celebrates inspirational women. Brands ramp up gaming marketing but still lag consumers At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences. How ethnic e-grocers are turning up the heat on shoppable recipes Companies like Weee, Umamicart and Quicklly are promoting user-generated recipes, holding contests and even paying people for the dishes they develop. Sponsored Content by ICF Next Return on Participation (ROP): Leveraging participation to deliver on elevated experiences Learn how a participation-based approach can deliver value across the experience spectrum and positively impact your business. Get the paper. Podcast advertising prospers but needs solutions to reach full potential To fully unlock the digital audio ad market, the podcast industry will need to streamline its tech infrastructure and fully embrace programmatic. Read more news How CPGs Are Rebranding in 2022 Brand makeovers took on new importance since the pandemic as marketers worked keep up with evolving trends. Explore how M&M's and Coca-Cola executed brand refreshes in this Trendline. Access Now From Our Library Trendline Inside the growing world of marketing agencies Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce Webinar - on demand Activating Retail Media for Consumer Electronics Brands Pacvue Trendline The latest CPG initiatives for sustainable packaging Trendline How marketers are leveraging connected TV View all resources What We're Reading Wall Street Journal TV Ad Measurement Company EDO Receives $80 Million Investment Business Insider Burger King customers are suing the chain claiming its Whoppers are smaller in real life than the ads Digiday 'Shopping reinvented': L’Oréal eyes impulse sales on TikTok Ad Age TV Measurement Inequities Pose Hurdles for Marketers Suggest a story we should read Upcoming Event Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail April 6, 2022 - April 6, 2022 | Webinar 11am ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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