April 5 - Adidas's personality-based metaverse avatars | Chipotle lets Roblox players roll virtual food into real meals

Chipotle lets Roblox players roll virtual burritos into real food; 80% of CMOs turn to agencies for TV strategies amid streaming shift; Podcast advertising prospers but needs solutions to reach full potential View online | Signup | Forward

Daily Dive April​ 5,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — OneTrust OneTrust Consent & Preference Management Your Toolkit for a Cookieless World: How to Survive ​and Thrive as Third-Party Cookies Deprecate. Download Now.   Adidas goes sci-fi with personality-based metaverse avatars The integration with Ready Player Me lets users explore the metaverse with a consistent identity while boosting visibility for Ozworld shoes from Adidas. Chipotle lets Roblox players roll virtual burritos into real food The chain claims the activation is the first time a brand has let users of the metaverse platform exchange in-experience currency for real-world items. 80% of CMOs turn to agencies for TV strategies amid streaming shift While 58% of CMOs are comfortable with an increasingly complex video environment, most rely on agencies to create and execute a TV ad buying plan. Sponsored Content by YouGov Discover the future outlook of the global media landscape Understand the top media growth opportunities and how consumers will watch, listen, read and interact with media in 2022 and beyond. Download the free report. Podcast advertising prospers but needs solutions to reach full potential To fully unlock the digital audio ad market, the podcast industry will need to streamline its tech infrastructure and fully embrace programmatic. Read more news How CPGs Are Rebranding in 2022 Brand makeovers took on new importance since the pandemic as marketers worked keep up with evolving trends. Explore how M&M's and Coca-Cola executed brand refreshes in this Trendline. Access Now From Our Library Trendline Inside the growing world of marketing agencies Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce Webinar - on demand Activating Retail Media for Consumer Electronics Brands Pacvue Trendline The latest CPG initiatives for sustainable packaging Trendline How marketers are leveraging connected TV View all resources What We're Reading Ad Age How PepsiCo is scaling its multicultural and equity efforts The Drum Oreo's heartwarming film by Alice Wu for Pride continues its LGBTQ+ allyship Adweek Roku Debuts Dynamic Linear Ad Insertion, Bringing Targeted Spots to Traditional TV Suggest a story we should read Upcoming Event Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail April 6, 2022 - April 6, 2022 | Webinar 11am ET Company Announcements Press releases from companies in your industry. SRG's 2022 Culinary Trends: The Future of Food is Now - The Table is set with Metatrends, Lab-Grown Goods and AI Driven Options Press release from Sterling-Rice Group Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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