April 1 - New Balance springs into Twitter 3D ads | Hostess looks to the future

With a portfolio of iconic snacks, Hostess Brands sweetens its business for another century; Chipotle serves Cash App promotion for return of Guac Mode; Google releases Retail Search tool to improve shopper discovery View online | Signup | Forward

Daily Dive April​ 1,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — EX Squared Think like an anthropologist - Connecting with users to drive engagement EX Squared breaks down four key lessons of digital anthropology, with real-world applications for brands looking to deepen their relationships with consumers. Download now.   New Balance among brands trying on Twitter's first 3D product ads Three new formats seek to make brand experiences more interactive on the platform, with a focus on driving actions like a purchase.  Deep Dive With a portfolio of iconic snacks, Hostess Brands sweetens its business for another century Just a decade after bankruptcy, the Twinkies maker is thriving under CEO Andy Callahan, who has prioritized innovation and moving its iconic offerings into faster-growing occasions. Chipotle serves Cash App promotion for return of Guac Mode The QSR and money transfer app are encouraging people to join Chipotle Rewards with the chance to win free guacamole and cash. Sponsored Content by ICF Next Return on Participation (ROP): Leveraging participation to deliver on elevated experiences Learn how a participation-based approach can deliver value across the experience spectrum and positively impact your business. Get the paper. Google releases Retail Search tool to improve shopper discovery The tech giant pitched the feature as a solution to search-based cart abandonment on e-commerce sites. Read more news Featured Resources Sponsored Content by Video Advertising Bureau Innovations in TV Measurement – New Resources [Resource] Download the 8-page glossary of common video measurement terminology [Guide] New Release! Today's Innovations in Measurement with 13 cross-platform TV measurement case studies across 10 product categories [Webinar] NEW Virtual Series – Register (for free!) for this week's VAB Measurement Innovations 5-day Webinar Series From Our Library Webinar - on demand Discover Creative Gifting Solutions to Get Ahead of Retail Chaos GiftNow Playbook How Brands Can Reach the New Grocery Consumer Amazon Playbook 5 Influencer Marketing Trends That Will Impact Retailers in the Year Ahead Afluencer Trendline How marketers are leveraging connected TV View all resources What We're Reading Wall Street Journal Airlines, Restaurant Chains Join the Subscription Bandwagon The Drum Bold Brand Collabs And Weird Product Launches: April Fools’ Day Stunts Of 2022 Ad Age How The Industry is Recognizing International Transgender Day of Visibility Digiday Google plots further Privacy Sandbox trials but concerns still linger Suggest a story we should read Upcoming Events The Future of Direct-To-Customer Retail: Expert Predictions April 1, 2022 - April 1, 2022 | Webinar 2pm ET Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail April 6, 2022 - April 6, 2022 | Webinar 11am ET Using Customer Data to Optimize the Omnichannel Experience April 12, 2022 - April 12, 2022 | Webinar 2pm ET Retail in 2022: How to Integrate Retail Locations and eCommerce April 19, 2022 - April 19, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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