Feb. 4 - Amazon ad revenue hits $9.7B in Q4 | Truly encourages Valentine's Day first dates

Truly cracks open love with contest to encourage Valentine's Day first dates; What marketers can expect in 2022 amid continued uncertainty; GameStop plots NFT marketplace with Immutable X partnership; Universal, Snap host virtual concert to promote J-Lo's 'Marry Me' View online | Signup | Forward

Daily Dive Feb.​ 4,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Canva Design software for marketing teams Canva is easy and powerful graphic design software for marketing teams. Design anything, publish faster and always stay on brand. Sign up free today.   Amazon reveals ad services revenue as segment hits $9.7B While those figures still pale in comparison to digital rivals, the scales could continue to shift in Amazon's favor amid an explosion of retail media. Truly cracks open love with contest to encourage Valentine's Day first dates Based on consumer research that found 70% of people would go on a first date on Valentine's Day, the hard seltzer brand is using Twitter to reward risk-takers. What marketers can expect in 2022 amid continued uncertainty As they make plans for this year and beyond, marketers can rely on the lessons of the past two years as they look forward. GameStop plots NFT marketplace with Immutable X partnership The retailer is trying to get a jump-start on the next technological iteration of gaming.  Universal, Snap host virtual concert to promote J-Lo's 'Marry Me' Snapchat users were able to see their Bitmoji in the crowd as film stars Jennifer Lopez and Maluma performed as avatars. Opinion Google's Topics shows the ad industry needs a better case for targeting As third-party cookies are phased out, advertisers must adapt, writes Debra Fleenor, founder and president of ad-ops company Adapex. UPDATED Super Bowl LVI: Tracking every ad Planet Fitness, Salesforce and Caesars Sportsbook are betting on star-studded spots for the big game. Read more news Marketing Has a Language Problem: How AI Can Help Discover how marketers are expanding into new markets by using AI to overcome language barriers. Learn More From Our Library Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI Playbook How to Score Better Online Reviews for Your Banking Business Podium View all resources What We're Reading Yahoo! Finance Snap and Pinterest Soar After Results Dispel Facebook Fears Adweek With Kid-Centric Campaign, NBCU Targets Next Generation of Winter Olympics Fans The Wall Street Journal Facebook Parent Meta Faces Uphill Battle in Video Fight With TikTok Suggest a story we should read Upcoming Event How to Harness B2C Digital Marketing Trends in 2022 Feb. 23, 2022 - Feb. 23, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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