Feb. 23 - Wrangler moseys into the metaverse | Kind Snacks goes all in on whole foods

Kind spotlights whole foods by refusing to sell its snack bars; What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement; Peloton ads track journey of converted skeptics as business challenges mount; Taco Bell's subscription service boosted rewards members 20% View online | Signup | Forward

Daily Dive Feb.​ 23,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Download Nielsen's Advertiser Playbook Uncover innovative strategies and tactics to tackle modern marketing challenges & adapt to the ever-changing media landscape. Download Now   Wrangler enters Wild West of NFTs with Leon Bridges The marketer will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.   Kind spotlights whole foods by refusing to sell its snack bars To promote the new Kind Whole Fruit and Nut Box, consumers will be unable to purchase the brand's bars through its website on March 1 and 2. Q&A What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement NBCU's Kelly Abcarian and iSpot.tv CEO Sean Muller detailed what a massive test-and-learn portends for the upfronts and beyond. Sponsored Content by Airship Top 5 reasons consumers opt-in to communications Consumers are more selective about where, when and how to interact with brands on their mobile devices. Learn the answers in this global consumer report. Get the report. UPDATED Peloton ads track journey of converted skeptics as business challenges mount A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty.  Taco Bell's subscription service boosted rewards members 20% Taco Lover's Pass subscribers visit three times more often than non-members, and close to half of transactions included more than one taco. Pepsi's Super Bowl halftime show app reflects interest in second-screen experiences The soda brand loaded its specialized mobile app with features that gave users more control, plus exclusive content to build excitement in the game's lead-up. Deep Dive Once an afterthought, brand licensing reaps billions for CPGs hungry for growth Hershey, Conagra and Post are a few companies using the strategy to expand their business, build equity and keep products relevant. Read more news Maximizing the Creative Output of Your Marketing Team To succeed in today’s over-saturated market, brands must maximize every consumer touchpoint. Learn how to create brand consistency that yields customer loyalty in this playbook. Download Now From Our Library Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook How Retailers Can Fight Fraud and Delight Customers Pipl Trendline Latest trends driving the alcohol and beverages space View all resources What We're Reading Digiday Why fighting games are an underutilized resource for esports-minded brands Bloomberg OpenSea NFT Heist Triggers Sharp Decline in Platform Activity Wall Street Journal NFTs, Cryptocurrencies and Web3 Are Multilevel Marketing Schemes for a New Generation AdAge Coinbase's Super Bowl ad controversy sparks call for change Suggest a story we should read Upcoming Events How to Harness B2C Digital Marketing Trends in 2022 Feb. 23, 2022 - Feb. 23, 2022 | Webinar 2pm ET Embracing eCommerce CPG Growth Drivers as Part of Your 2022 Strategy March 11, 2022 - March 11, 2022 | Webinar 11am ET Company Announcements Press releases from companies in your industry. California State University, Long Beach Student Awarded 2022 Bergmeyer Scholarship Press release from Bergmeyer Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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