Feb. 18 - Walmart's ad biz hits $2B as automation grows | Kraft Heinz and Google team up

Kraft Heinz teams with Google to accelerate digital transformation; Coke lifts off new innovation platform with 'space-flavored' Starlight cola; Google's end to cross-app tracking on Android marks latest advertiser hurtle; Sally Hansen debuts AR try-on tech for nail polish View online | Signup | Forward

Daily Dive Feb.​ 18,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — LiveRamp Better ad performance without cookies? It's true! You can ensure that every digital ad impression is both addressable and measurable with LiveRamp. Read the Forrester study to learn more.   Note from the editor Marketing Dive will not publish a newsletter on Monday, Feb. 21, in recognition of Presidents Day. As you head into the long weekend, find out how mobile advertisers will keep up as Google plans to end to cross-app tracking, and — if you haven't had a chance — dig into the lessons learned from this year's Super Bowl ads. As always, thanks for reading. Chris Kelly Reporter, Marketing Dive Email Walmart's ad business hits $2B as automation plays larger role Nearly half of ad sales during the key holiday period came from automated channels, while the retailer is investing more in its tech stack. Kraft Heinz teams with Google to accelerate digital transformation The CPG marketer will use Google tech in a bid to strengthen consumer relationships and engagement by delivering personalized content at scale. Coke lifts off new innovation platform with 'space-flavored' Starlight cola Coca-Cola Creations acts as a launchpad for a series of limited-edition products accompanied by custom digital and physical experiences, including ones in the metaverse. Sponsored Content by Sinch for Marketing Get more ROI out of Super Bowl ads with actionable marketing Are you truly capitalizing on your captive audience? Inspire action with rich mobile messaging. Learn more. Google's end to cross-app tracking on Android marks latest advertiser hurtle As tech giants respond to privacy concerns, how do mobile advertisers keep up? Sally Hansen debuts AR try-on tech for nail polish Beauty brands have increasingly relied on augmented reality tools during the pandemic as shoppers prioritize safety. Read more news Featured Resources Sponsored Content by Campaign Monitor Go-to resources to level up your email marketing [Guide] Ultimate Email Marketing Benchmarks for 2022 [Blog Post] How to Craft Reactivation Emails That Win Back Subscribers [Report] Marketing to Gen Z: A Fresh Approach to Reach a New Generation From Our Library Trendline Latest trends and developments in influencer marketing Playbook How Retailers Can Leverage Events to Drive Loyalty and Sales Eventbrite Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI Webinar - on demand Retail in 2022: The Tactics and Trends Driving Success Placer View all resources What We're Reading Digiday Media buyers note Spotify's latest acquisitions are good for Spotify – but ask if they are good for podcasting Adweek McDonald's Campaign Asks Customers to Share Their Food Stories The Drum Can Tiffany's pursuit of younger shoppers maintain its growth in a recovering economy? The Wall Street Journal Subway Marketing Chief Promoted the $5 Footlong Suggest a story we should read Upcoming Event How to Harness B2C Digital Marketing Trends in 2022 Feb. 23, 2022 - Feb. 23, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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