Feb. 22 - Peloton ads track journey of converted skeptics | How CPGs use brand licensing for growth

Once an afterthought, brand licensing reaps billions for CPGs hungry for growth; Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star; Pepsi's Super Bowl halftime show app reflects interest in second-screen experiences; Google's end to cross-app tracking on Android marks latest advertiser hurtle View online | Signup | Forward

Daily Dive Feb.​ 22,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Download Nielsen's Advertiser Playbook Uncover innovative strategies and tactics to tackle modern marketing challenges & adapt to the ever-changing media landscape. Download Now   Peloton ads track journey of converted skeptics as business challenges mount A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty.  Deep Dive Once an afterthought, brand licensing reaps billions for CPGs hungry for growth Hershey, Conagra and Post are a few companies using the strategy to expand their business, build equity and keep products relevant. Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand. Pepsi's Super Bowl halftime show app reflects interest in second-screen experiences The soda brand loaded its specialized mobile app with features that gave users more control, plus exclusive content to build excitement in the game's lead-up. Google's end to cross-app tracking on Android marks latest advertiser hurtle As tech giants respond to privacy concerns, how do mobile advertisers keep up? Read more news Maximizing the Creative Output of Your Marketing Team To succeed in today’s over-saturated market, brands must maximize every consumer touchpoint. Learn how to create brand consistency that yields customer loyalty in this playbook. Download Now From Our Library Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook How Retailers Can Fight Fraud and Delight Customers Pipl Trendline Latest trends driving the alcohol and beverages space View all resources What We're Reading The Verge Spotify's Car Thing goes on general sale for $90 Ad Age ANA readies pilot of Nielsen TV panel alternatives that will likely include Kantar MediaPost NBC Beijing Olympics Prime-Time Viewers Sink 42% Vs. 2018, Down 26% From 2021 Games Suggest a story we should read Upcoming Events How to Harness B2C Digital Marketing Trends in 2022 Feb. 23, 2022 - Feb. 23, 2022 | Webinar 2pm ET Embracing eCommerce CPG Growth Drivers as Part of Your 2022 Strategy March 11, 2022 - March 11, 2022 | Webinar 11am ET Company Announcements Press releases from companies in your industry. RSA America Survey Suggests Grocery Shoppers Across the Country Believe the Pandemic Changed Grocery Shopping Forever Press release from RSA America Robb Wagner Unveils “The Stimulated Method,” a Playbook for Living Your Best Creative Work-Life in the Hybrid Age Press release from Stimulated-Inc. Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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