Today's teens are the most connected, but one of the most difficult audiences to engage in market research. Despite this, tapping into the voice of your teen consumer is essential to crafting marketing campaigns that help your brand cut through the noise. TeenVoice is a full-service research and insights platform designed to help you understand what truly drives teens.
We offer two powerful ways to gain insights: syndicated research, expertly conducted to reveal key trends and behaviors, and a DIY survey tool that empowers you to conduct custom research on your own terms. Whether you need quick answers or want to dive deep, understanding teens has never been easier.
How well do adults really understand today's teens? To find out, we surveyed 1,000 teens and 1,000 adults—and uncovered a significant disconnect. Adults often assume they know what teens value, believe, and need, but our research reveals eight common myths that distort how we perceive Gen Z.
From financial habits to social media use to future aspirations, today's teens are more strategic, thoughtful, and independent than many adults realize. By debunking these myths, brands, educators, and anyone working with teens can build stronger, more authentic connections with the next generation.
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