How well do adults really understand today's teens? To find out, we surveyed 1,000 teens and 1,000 adults—and uncovered a significant disconnect. Adults often assume they know what teens value, believe, and need, but our research reveals eight common myths that distort how we perceive Gen Z.
From financial habits to social media use to future aspirations, today's teens are more strategic, thoughtful, and independent than many adults realize. By debunking these myths, brands, educators, and anyone working with teens can build stronger, more authentic connections with the next generation.
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