Feb. 25 - Kraft Singles taps Kelis for culture play | Old Spice's deepfake ad spoofs '80s action movies

Campaign Trail: Old Spice spoofs '80s action movies with deepfake ad; Twitch unveils guaranteed ad income for select creators; TX Whiskey serves Texas cool on ice with new ad campaign; Examining the potholes and potential of branded grocery delivery View online | Signup | Forward

Daily Dive Feb.​ 25,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Download Nielsen's Advertiser Playbook Uncover innovative strategies and tactics to tackle modern marketing challenges & adapt to the ever-changing media landscape. Download Now   Kraft Singles squares up with Kelis on culture play The first cheese-inspired "Singles Single" follows buzzy Kraft Heinz campaigns like the Oscar Mayer bologna face mask. Column Campaign Trail: Old Spice spoofs '80s action movies with deepfake ad Dolph Lundgren races around in sweat-inducing scenarios in several spots showcasing the Procter & Gamble brand's new antiperspirant.  Twitch unveils guaranteed ad income for select creators The streaming service is encouraging select creators to run advertisements on their channels for a flat rate. TX Whiskey serves Texas cool on ice with new ad campaign As the American whiskey industry grows, the Pernod Ricard brand reaches for the millennial market. Examining the potholes and potential of branded grocery delivery Grocers need to consider labor, speed and marketing when determining what route to take with their own service, experts say. Read more news Maximizing the Creative Output of Your Marketing Team To succeed in today’s over-saturated market, brands must maximize every consumer touchpoint. Learn how to create brand consistency that yields customer loyalty in this playbook. Download Now From Our Library Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook How Retailers Can Fight Fraud and Delight Customers Pipl Webinar - on demand 2022 Digital Marketing Trends: How AI and Machine Learning are Shaping the Future of Quality Advertising Experiences Postclick Trendline Latest trends driving the alcohol and beverages space View all resources What We're Reading Ad Age Applebee's 'disappointed' with CNN after awkward ad placement during Ukraine coverage CNBC Walmart kicks off exclusive sales event to try to win and retain Walmart+ members Suggest a story we should read Upcoming Events Embracing eCommerce CPG Growth Drivers as Part of Your 2022 Strategy March 11, 2022 - March 11, 2022 | Webinar 11am ET Discover Creative Gifting Solutions to Get Ahead of Retail Chaos March 14, 2022 - March 14, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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