Feb. 16 - Google to rein in Android cross-app tracking | Michelob Ultra serves up '90s nostalgia

Michelob Ultra gets in on '90s nostalgia with NBA Jam team-up; Guinness serves up comradery in new St. Patrick's Day ad; How the producer economy is changing influencer marketing; Super Bowl LVI ads stick to old scripts as digital innovations prove divisive View online | Signup | Forward

Daily Dive Feb.​ 16,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — LiveRamp Better ad performance without cookies? It's true! You can ensure that every digital ad impression is both addressable and measurable with LiveRamp. Read the Forrester study to learn more.   Google sets its own shakeup to mobile ad IDs, promising less 'blunt' approach Attempting to reassure platforms roiled by a similar move from Apple, the search giant said existing features won't wind down for at least two years. Michelob Ultra gets in on '90s nostalgia with NBA Jam team-up During NBA All-Star weekend, the AB InBev brand will turn a bar into "Boom Shaka Lakas," an arcade bar inspired by the video game's iconic catchphrase. Guinness serves up comradery in new St. Patrick's Day ad As some COVID-19 restrictions ease ahead of the holiday, the beer brand encourages gatherings in pubs for old-fashioned togetherness. Sponsored Content by Airship Top 5 reasons consumers opt-in to communications Consumers are more selective about where, when and how to interact with brands on their mobile devices. Learn the answers in this global consumer report. Get the report. How the producer economy is changing influencer marketing Brands that become content producers have more flexibility, including how they negotiate relationships with influencers. Deep Dive Super Bowl LVI ads stick to old scripts as digital innovations prove divisive Celebrities and nostalgia tactics only succeeded when in line with brand identity, while marketers mostly missed an opportunity around purpose. By the numbers: Super Bowl LVI The big game's ads, broken down by sentiment, social engagement and more. Read more news Featured Resources Sponsored Content by Campaign Monitor Go-to resources to level up your email marketing [Guide] Ultimate Email Marketing Benchmarks for 2022 [Blog Post] How to Craft Reactivation Emails That Win Back Subscribers [Report] Marketing to Gen Z: A Fresh Approach to Reach a New Generation From Our Library Trendline Latest trends and developments in influencer marketing Webinar - on demand The Role of Language Services in Speeding Marketing Innovation Straker Translations Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI Webinar - on demand Retail in 2022: The Tactics and Trends Driving Success Placer View all resources What We're Reading Bloomberg Dunkin' Signs Deja Kelly, Matthew Boling to College Sports Endorsement Deals - Bloomberg CNBC Roblox (RBLX) earnings Q4 2021 Variety Snap Hires Resh Sidhu to Lead Arcadia Branded AR Creative Studio - Variety AdWeek iHeartMedia and Sounder to Bring Brand Safety to Audio Suggest a story we should read Company Announcements Press releases from companies in your industry. Labelium Americas Has Been Named A 2022 Google Premier Partner Press release from Labelium North America Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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