Feb. 9 - IAB warns of "measurement blackout" | Zendaya, André 3000 star in Squarespace's Super Bowl ad

Super Bowl LVI: Tracking every ad; Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness; How media conglomerates are plotting the future of measurement and identity; WPP gains early access to Instacart ad products in latest retail media bet View online | Signup | Forward

Daily Dive Feb.​ 9,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic The Top 12 CDP Use Cases for 2022 [eBook] Discover how companies are transforming their customer relationships and accelerating business growth. Check out these 12 real-world examples and get inspired for your digital transformation.   IAB warns of 'measurement blackout' as marketer priorities remain misaligned Spending on third-party data grew to $13.3 billion last year despite the pending deprecation of cookies, according to the trade group. UPDATED Super Bowl LVI: Tracking every ad Zendaya and André 3000 star in Squarespace's big game spot, while BMW's ad sees Arnold Schwarzenegger and Salma Hayek go electric as Greek gods. Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness PSOne, the bespoke Publicis unit serving J.M. Smucker, is drawing out Folgers' unsung New Orleans roots and focusing on a craft story millennials care about. Sponsored Content by Marketing Dive's studioID Marketing has a language problem: How AI is helping 75% of internet users won’t make big purchase decisions unless they speak the language of the product’s description. Learn how marketers are using AI to overcome language barriers and expand into new markets in this playbook. Deep Dive How media conglomerates are plotting the future of measurement and identity NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond. WPP gains early access to Instacart ad products in latest retail media bet Partnering with the agency could give Instacart more direct access to powerful CPG clients on its roster, including Coke, P&G and Unilever. Opinion TikTok and Instagram: Using both platforms for ultimate success As TikTok grows in popularity, brands must know how to integrate the platform into their marketing strategy while recognizing what makes it unique, writes Link Agency's Francisco Schmidberger. Read more news Maximizing the Creative Output of Your Marketing Team To succeed in today’s over-saturated market, brands must maximize every consumer touchpoint. Learn how to create brand consistency that yields customer loyalty in this playbook. Download Now From Our Library Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook Fix Your Marketing Translation Needs One AI Assist at a Time Straker Translations Playbook How Retailers Can Fight Fraud and Delight Customers Pipl View all resources What We're Reading The Verge Disney Plus just experimented with its first livestream Adweek Meta’s Threat to Exit Europe Is Another Reminder for Marketers to Diversify Digiday Overheard at IAB’s ALM: Omnichannel’s challenges seem to outweigh its potential Suggest a story we should read Upcoming Events The Digital Experience Summit 2022 Feb. 16, 2022 - Feb. 17, 2022 | Virtual Event How to Harness B2C Digital Marketing Trends in 2022 Feb. 23, 2022 - Feb. 23, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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