Feb. 8 - Michelob Ultra promotes gender equity in sports | How media giants are plotting the future of measurement

How media conglomerates are plotting the future of measurement and identity; Miller spars with Bud Light over low calorie counts; Burger King puts creative, media accounts into review as RBI reshape continues; TikTok and Instagram: Using both platforms for ultimate success View online | Signup | Forward

Daily Dive Feb.​ 8,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic The Top 12 CDP Use Cases for 2022 [eBook] Discover how companies are transforming their customer relationships and accelerating business growth. Check out these 12 real-world examples and get inspired for your digital transformation.   Michelob Ultra's 'Superior Bowl' ad promotes gender equality in sports The Anheuser-Busch brand is running three big game spots set in a fictional bowling alley that attracts a diverse cast of stars, including Serena Williams. Deep Dive How media conglomerates are plotting the future of measurement and identity NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond. Miller spars with Bud Light over low calorie counts As competitor Bud Light Next hits shelves, Miller64 taps a real-life mathematician to highlight the brand's low calorie count and encourage trial. Sponsored Content by MediaValet Scale your marketing production With this 3-step recipe to success, learn how to better scale your content creation, develop your brand and maximize overall productivity. Download now! Burger King puts creative, media accounts into review as RBI reshape continues Sister brands Popeyes and Tim Hortons are also looking for a new media agency in the U.S. Opinion TikTok and Instagram: Using both platforms for ultimate success As TikTok grows in popularity, brands must know how to integrate the platform into their marketing strategy while recognizing what makes it unique, writes Link Agency's Francisco Schmidberger. Weee taps filmmaker to amplify storytelling, social commerce The ethnic e-grocer has named Jon M. Chu, director of movies including "Crazy Rich Asians" and "In the Heights," as its chief creative officer. Snapchat's AR shopping upgrade points to social commerce future Tests of a "catalog-powered" shopping lens generated $6 million in sales for Ulta Beauty and a 17-time lift in purchases among women for MAC Cosmetics. UPDATED Super Bowl LVI: Tracking every ad Verizon teased a spot showing Jim Carrey reprise his role from "The Cable Guy" while Uber Eats debuted an in-app hub for gameday essentials. Read more news Maximizing the Creative Output of Your Marketing Team To succeed in today’s over-saturated market, brands must maximize every consumer touchpoint. Learn how to create brand consistency that yields customer loyalty in this playbook. Download Now From Our Library Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook Fix Your Marketing Translation Needs One AI Assist at a Time Straker Translations Playbook How Retailers Can Fight Fraud and Delight Customers Pipl View all resources What We're Reading Ad Age Meta takes spotlight at IAB summit on future of ad tech CNBC Peloton posts loss, slashes its full-year revenue outlook as founder steps down from CEO post Digiday As the industry evolves, the holding company model might be the future of esports Suggest a story we should read Upcoming Events Retail in 2022: The Tactics and Trends Driving Success Feb. 8, 2022 - Feb. 8, 2022 | Webinar 2pm ET The Digital Experience Summit 2022 Feb. 16, 2022 - Feb. 17, 2022 | Virtual Event Company Announcements Press releases from companies in your industry. Side Door Presents Side Door to SXSW ‘22 Tour and Artist Showcase Press release from Side Door Access Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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