Feb. 28 - Denny's enlists TikTok stars to refresh heritage | Volvo's Super Bowl push pays off

Volvo's EV push around Super Bowl rolls away with 20M Twitter impressions; Gaming in-app purchases drop 35% globally after Apple's ATT changes; Campaign Trail: Old Spice spoofs '80s action movies with deepfake ad View online | Signup | Forward

Daily Dive Feb.​ 28,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Sideqik Get more out of your influencer strategy Level up to a single platform to identify, connect, communicate, manage, measure and pay influencers to build community and drive revenue. Take a test drive.   Denny's refreshes 24/7 heritage with help of diverse TikTok stars A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the QSR category. Volvo's EV push around Super Bowl rolls away with 20M Twitter impressions The second-screening effort, which positions kids as electric vehicle experts, has garnered more than 7,000 minutes of viewing time. Gaming in-app purchases drop 35% globally after Apple's ATT changes In response to the tech giant's privacy updates, marketers appear to be shifting focus to Android, a new AppsFlyer report suggests. Sponsored Content by Inmar Intelligence Why you should be taking cross-channel "phygital" shopping seriously The new class of consumers wants new commerce features. They want personalized experiences. And above all, they want shopping to feel the same whether they're in-store or online.  Column Campaign Trail: Old Spice spoofs '80s action movies with deepfake ad Dolph Lundgren races around in sweat-inducing scenarios in several spots showcasing the Procter & Gamble brand's new antiperspirant.  Read more news How Brands Are Harnessing Influencer Marketing As more marketers avoid hard-sell tactics, leaning on influencers increasingly appeals to brands looking to drive awareness while still showing a company's human side. Learn More From Our Library Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Webinar - on demand Retail in 2022: The Tactics and Trends Driving Success Placer Webinar - on demand 2022 Digital Marketing Trends: How AI and Machine Learning are Shaping the Future of Quality Advertising Experiences Postclick Playbook How Brands Can Reach the New Grocery Consumer Amazon View all resources What We're Reading Digiday ‘It’s not a peanut butter spread approach’: How advertisers are adapting to a more nuanced social landscape AdAge NBCUniversal bets on video game advertising in deal with ad tech startup Business Insider The ad industry's most promising replacement for ad-targeting cookies just suffered a big setback CNBC Planet Fitness CEO says Gen Zers are signing up for gym memberships at higher rates than pre-Covid Suggest a story we should read Upcoming Event Discover Creative Gifting Solutions to Get Ahead of Retail Chaos March 14, 2022 - March 14, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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