Feb. 10 - Humor, optimism return to Super Bowl ads | Walmart, NYX boost Black creators with Triller

Walmart, NYX partner with Triller to boost Black creators; Super Bowl LVI: Tracking every ad; Stella Artois emphasizes hope for the future in Super Bowl spot; Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness View online | Signup | Forward

Daily Dive Feb.​ 10,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic The Top 12 CDP Use Cases for 2022 [eBook] Discover how companies are transforming their customer relationships and accelerating business growth. Check out these 12 real-world examples and get inspired for your digital transformation.   Deep Dive 'We're back': Humor, optimism make a big return in Super Bowl LVI ads Celeb-studded campaigns and newcomer categories like cryptocurrency represent an eye on a future less bogged down by today's doom-and-gloom. Walmart, NYX partner with Triller to boost Black creators The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month. UPDATED Super Bowl LVI: Tracking every ad General Motors has reunited the cast of "Austin Powers" to showcase its electric vehicles, while Google revealed its full big game spot that stars Lizzo. Sponsored Content by Sideqik The 21st Century Social Circle Social media user survey findings show the impact of influencers on purchasing. Download the eBook. Stella Artois emphasizes hope for the future in Super Bowl spot With nearly 40% of the beer brand's business occurring on-premise, a new campaign urges diners to return to restaurants. Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness PSOne, the bespoke Publicis unit serving J.M. Smucker, is drawing out Folgers' unsung New Orleans roots and focusing on a craft story millennials care about. Read more news Maximizing the Creative Output of Your Marketing Team To succeed in today’s over-saturated market, brands must maximize every consumer touchpoint. Learn how to create brand consistency that yields customer loyalty in this playbook. Download Now From Our Library Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook Fix Your Marketing Translation Needs One AI Assist at a Time Straker Translations Playbook How Retailers Can Fight Fraud and Delight Customers Pipl View all resources What We're Reading Financial Times Twitter dodges Apple changes as sales rise 22% The Wall Street Journal Ben & Jerry's Owner Unilever Says Soaring Costs Will Eat Into Profit Ad Age NFT IP infringement heats up—what brands need to know Suggest a story we should read Upcoming Events The Digital Experience Summit 2022 Feb. 16, 2022 - Feb. 17, 2022 | Virtual Event How to Harness B2C Digital Marketing Trends in 2022 Feb. 23, 2022 - Feb. 23, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Nadula Hair Has Started a Live Feed for Mobile Users Press release from Nadula Hair Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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