Weekender: Campaign Trail: Old Spice spoofs '80s action movies with deepfake ad

Signup | Forward Weekender Feb.​ 26,​ 2022 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Nielsen Download Nielsen's Advertiser Playbook Uncover innovative strategies and tactics to tackle modern marketing challenges & adapt to the ever-changing media landscape. Download Now   Column Campaign Trail: Old Spice spoofs '80s action movies with deepfake ad Dolph Lundgren races around in sweat-inducing scenarios in several spots showcasing the Procter & Gamble brand's new antiperspirant.  Peloton ads track journey of converted skeptics as business challenges mount A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty.  Kind spotlights whole foods by refusing to sell its snack bars To promote the new Kind Whole Fruit and Nut Box, consumers will be unable to purchase the brand's bars through its website on March 1 and 2. Wrangler enters Wild West of NFTs with Leon Bridges The marketer will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.   TX Whiskey serves Texas cool on ice with new ad campaign As the American whiskey industry grows, the Pernod Ricard brand reaches for the millennial market. Q&A What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement NBCU's Kelly Abcarian and iSpot.tv CEO Sean Muller detailed what a massive test-and-learn portends for the upfronts and beyond. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Once an afterthought, brand licensing reaps billions for CPGs hungry for growth Hershey, Conagra and Post are a few companies using the strategy to expand their business, build equity and keep products relevant. Maximizing the Creative Output of Your Marketing Team To succeed in today’s over-saturated market, brands must maximize every consumer touchpoint. Learn how to create brand consistency that yields customer loyalty in this playbook. Download Now From Our Library Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook How Retailers Can Fight Fraud and Delight Customers Pipl Webinar - on demand 2022 Digital Marketing Trends: How AI and Machine Learning are Shaping the Future of Quality Advertising Experiences Postclick Trendline Latest trends driving the alcohol and beverages space Playbook How Brands Can Reach the New Grocery Consumer Amazon View all resources Best of What We're Reading Ad Age Applebee's 'disappointed' with CNN after awkward ad placement during Ukraine coverage CNBC Walmart kicks off exclusive sales event to try to win and retain Walmart+ members Digiday How Abercrombie & Fitch is using TikTok to reintroduce the brand and 'reflect back who our consumer is today' The Drum LinkedIn partners with Verizon to enter the podcasting arena Adweek The Agency Swindler Is a Cautionary Tale for the Creative Sector Digiday Why fighting games are an underutilized resource for esports-minded brands Suggest a story we should read Upcoming Events Embracing eCommerce CPG Growth Drivers as Part of Your 2022 Strategy March 11, 2022 - March 11, 2022 | Webinar 11am ET Discover Creative Gifting Solutions to Get Ahead of Retail Chaos March 14, 2022 - March 14, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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