Feb. 17 - Mtn Dew revives Puppy Monkey Baby | Walgreens expands retail media network offerings

Walgreens bolsters retail media network with self-serve programmatic, clean room; Should more retailers be on Roblox?; How the producer economy is changing influencer marketing View online | Signup | Forward

Daily Dive Feb.​ 17,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — LiveRamp Better ad performance without cookies? It's true! You can ensure that every digital ad impression is both addressable and measurable with LiveRamp. Read the Forrester study to learn more.   Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star Puppy Monkey Baby returns as part of a year-long satirical effort meant to cut through an ad market that's "more crowded than ever before." Walgreens bolsters retail media network with self-serve programmatic, clean room Launching broadly in Q2, a new solution will let advertisers leverage the retailer's data for targeting on their preferred demand-side platform. Deep Dive Should more retailers be on Roblox? The platform is used by millions of tweens daily, and ignoring it may cost brands loyalty, revenue and a future audience.  Sponsored Content by Integral Ad Science IAS consumer research: social media ad receptivity 60% of consumers are unlikely to purchase from a brand appearing near unsafe content on social feeds. Download research. How the producer economy is changing influencer marketing Brands that become content producers have more flexibility, including how they negotiate relationships with influencers. Read more news Featured Resources Sponsored Content by Campaign Monitor Go-to resources to level up your email marketing [Guide] Ultimate Email Marketing Benchmarks for 2022 [Blog Post] How to Craft Reactivation Emails That Win Back Subscribers [Report] Marketing to Gen Z: A Fresh Approach to Reach a New Generation From Our Library Trendline Latest trends and developments in influencer marketing Webinar - on demand The Role of Language Services in Speeding Marketing Innovation Straker Translations Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI Webinar - on demand Retail in 2022: The Tactics and Trends Driving Success Placer View all resources What We're Reading MediaPost Ad Spending Surges 19% In January, Expands For 11th Consecutive Month The Wall Street Journal Facebook Parent Meta Moves Nick Clegg to New Role in Next Step of Metaverse Push Digiday The bridge-builder: Why Disney tapped a former theme park executive to lead its metaverse strategy Suggest a story we should read Upcoming Event How to Harness B2C Digital Marketing Trends in 2022 Feb. 23, 2022 - Feb. 23, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. 75% of new-to-brand consumers are influenced by OTT advertising Press release from Perpetua & WARC Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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