Weekender: Kia puts 10K Robo Dog NFTs up for adoption

Signup | Forward Weekender Feb.​ 19,​ 2022 | A roundup of this week's most read stories

BROUGHT TO YOU BY — LiveRamp Better ad performance without cookies? It's true! You can ensure that every digital ad impression is both addressable and measurable with LiveRamp. Read the Forrester study to learn more.   Kia puts 10K Robo Dog NFTs up for adoption The character, who appeared in the brand's Super Bowl ad for its all-electric EV6, also has an NBA All-Star weekend tie-in. By the numbers: Super Bowl LVI The big game's ads, broken down by sentiment, social engagement and more. Trade Desk cuts out middlemen like Google with direct access to premium ad inventory Publishers like The Washington Post are leveraging OpenPath to try to eliminate some of the opaqueness in digital ads that has irked advertisers. Sponsored Content by Marketing Dive's studioID How marketers are leveraging the return of events to drive sales As restrictions ease, 64% of consumers say they are most excited to return to live events. However, it will take strategic ideation, promotion, and seamless execution to rebuild brand interaction and customer loyalty. Learn more. Michelob Ultra gets in on '90s nostalgia with NBA Jam team-up During NBA All-Star weekend, the AB InBev brand will turn a bar into "Boom Shaka Lakas," an arcade bar inspired by the video game's iconic catchphrase. Coke lifts off new innovation platform with 'space-flavored' Starlight cola Coca-Cola Creations acts as a launchpad for a series of limited-edition products accompanied by custom digital and physical experiences, including ones in the metaverse. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Super Bowl LVI ads stick to old scripts as digital innovations prove divisive Celebrities and nostalgia tactics only succeeded when in line with brand identity, while marketers mostly missed an opportunity around purpose. Deep Dive Should more retailers be on Roblox? The platform is used by millions of tweens daily, and ignoring it may cost brands loyalty, revenue and a future audience.  Featured Resources Sponsored Content by Campaign Monitor Go-to resources to level up your email marketing [Guide] Ultimate Email Marketing Benchmarks for 2022 [Blog Post] How to Craft Reactivation Emails That Win Back Subscribers [Report] Marketing to Gen Z: A Fresh Approach to Reach a New Generation From Our Library Trendline Latest trends and developments in influencer marketing Playbook How Retailers Can Leverage Events to Drive Loyalty and Sales Eventbrite Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI Webinar - on demand Retail in 2022: The Tactics and Trends Driving Success Placer View all resources Best of What We're Reading Digiday Media buyers note Spotify's latest acquisitions are good for Spotify – but ask if they are good for podcasting Adweek McDonald's Campaign Asks Customers to Share Their Food Stories The Drum Can Tiffany's pursuit of younger shoppers maintain its growth in a recovering economy? The Wall Street Journal Subway Marketing Chief Promoted the $5 Footlong MediaPost Ad Spending Surges 19% In January, Expands For 11th Consecutive Month The Wall Street Journal Facebook Parent Meta Moves Nick Clegg to New Role in Next Step of Metaverse Push Suggest a story we should read Upcoming Event How to Harness B2C Digital Marketing Trends in 2022 Feb. 23, 2022 - Feb. 23, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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