Weekender: Campaign Trail: Lay's Super Bowl return kicks off years-long creative roadmap

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BROUGHT TO YOU BY — BlueConic The Top 12 CDP Use Cases for 2022 [eBook] Discover how companies are transforming their customer relationships and accelerating business growth. Check out these 12 real-world examples and get inspired for your digital transformation.   Column Campaign Trail: Lay's Super Bowl return kicks off years-long creative roadmap Nodding to its 90-year history, the chip brand attempts to bring its purpose of delivering joy closer to the center of its marketing. Deep Dive 'We're back': Humor, optimism make a big return in Super Bowl LVI ads Celeb-studded campaigns and newcomer categories like cryptocurrency represent an eye on a future less bogged down by today's doom-and-gloom. Pringles pops open refresh with new campaign The chip brand is the latest legacy CPG marketer to spruce itself up as a post-pandemic market starts to emerge. Sponsored Content by Marketing Dive's studioID Marketing has a language problem: How AI is helping 75% of internet users won’t make big purchase decisions unless they speak the language of the product’s description. Learn how marketers are using AI to overcome language barriers and expand into new markets in this playbook. IAB warns of 'measurement blackout' as marketer priorities remain misaligned Spending on third-party data grew to $13.3 billion last year despite the pending deprecation of cookies, according to the trade group. Opinion TikTok and Instagram: Using both platforms for ultimate success As TikTok grows in popularity, brands must know how to integrate the platform into their marketing strategy while recognizing what makes it unique, writes Link Agency's Francisco Schmidberger. Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness PSOne, the bespoke Publicis unit serving J.M. Smucker, is drawing out Folgers' unsung New Orleans roots and focusing on a craft story millennials care about. Walmart, NYX partner with Triller to boost Black creators The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How media conglomerates are plotting the future of measurement and identity NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond. Maximizing the Creative Output of Your Marketing Team To succeed in today’s over-saturated market, brands must maximize every consumer touchpoint. Learn how to create brand consistency that yields customer loyalty in this playbook. Download Now From Our Library Webinar - on demand The Role of Language Services in Speeding Marketing Innovation Straker Translations Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra Playbook Fix Your Marketing Translation Needs One AI Assist at a Time Straker Translations Playbook How Retailers Can Fight Fraud and Delight Customers Pipl View all resources Best of What We're Reading Digiday What a $6.5 million Super Bowl ad can buy in digital media The Wall Street Journal TikTok Bans Misogyny, Misgendering in Attempt to Clean Up Platform Adweek NBCU Readies Its Portfolio Promos for Big Super Bowl and Olympics Audiences Financial Times Twitter dodges Apple changes as sales rise 22% The Wall Street Journal Ben & Jerry's Owner Unilever Says Soaring Costs Will Eat Into Profit Ad Age NFT IP infringement heats up—what brands need to know Suggest a story we should read Upcoming Event How to Harness B2C Digital Marketing Trends in 2022 Feb. 23, 2022 - Feb. 23, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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