Feb. 24 - Mondelez taps Innovid for personalized ads | TX Whiskey serves Texas cool in new spots

TX Whiskey serves Texas cool on ice with new ad campaign; Examining the potholes and potential of branded grocery delivery; Walmart launches beauty accelerator, Walmart Start; What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement View online | Signup | Forward

Daily Dive Feb.​ 24,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Download Nielsen's Advertiser Playbook Uncover innovative strategies and tactics to tackle modern marketing challenges & adapt to the ever-changing media landscape. Download Now   Mondelez personalization tie-up with Innovid prioritizes CTV A previous partnership around the marketer's Philadelphia Cream Cheese saw ad recall rise by 29% and view-through rates on YouTube increase by 38%. TX Whiskey serves Texas cool on ice with new ad campaign As the American whiskey industry grows, the Pernod Ricard brand reaches for the millennial market. Examining the potholes and potential of branded grocery delivery Grocers need to consider labor, speed and marketing when determining what route to take with their own service, experts say. Walmart launches beauty accelerator, Walmart Start To discover "the next big names in beauty," the company will provide up-and-coming brands with access to a brand management consultant and training on its ad platform. Q&A What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement NBCU's Kelly Abcarian and iSpot.tv CEO Sean Muller detailed what a massive test-and-learn portends for the upfronts and beyond. Read more news Maximizing the Creative Output of Your Marketing Team To succeed in today’s over-saturated market, brands must maximize every consumer touchpoint. Learn how to create brand consistency that yields customer loyalty in this playbook. Download Now From Our Library Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook How Retailers Can Fight Fraud and Delight Customers Pipl Webinar - on demand 2022 Digital Marketing Trends: How AI and Machine Learning are Shaping the Future of Quality Advertising Experiences Postclick Trendline Latest trends driving the alcohol and beverages space View all resources What We're Reading Digiday How Abercrombie & Fitch is using TikTok to reintroduce the brand and 'reflect back who our consumer is today' The Drum LinkedIn partners with Verizon to enter the podcasting arena Adweek The Agency Swindler Is a Cautionary Tale for the Creative Sector Suggest a story we should read Upcoming Events Embracing eCommerce CPG Growth Drivers as Part of Your 2022 Strategy March 11, 2022 - March 11, 2022 | Webinar 11am ET Discover Creative Gifting Solutions to Get Ahead of Retail Chaos March 14, 2022 - March 14, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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