Feb. 14 - Tracking every Super Bowl ad | Applebee's CMO on embracing the '80s, metaverse buzz

Applebee's CMO on embracing everything from '80s nostalgia to metaverse buzz; Kia puts 10K Robo Dog NFTs up for adoption; Chewy asks pet lovers on TikTok Live date with rescue animals; Campaign Trail: Lay's Super Bowl return kicks off years-long creative roadmap View online | Signup | Forward

Daily Dive Feb.​ 14,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — LiveRamp Better ad performance without cookies? It's true! You can ensure that every digital ad impression is both addressable and measurable with LiveRamp. Read the Forrester study to learn more.   UPDATED Super Bowl LVI: Tracking every ad Here are details on every spot from the big game, from Chevrolet's surprise reunion to Coinbase's divisive QR code play. Q&A Applebee's CMO on embracing everything from '80s nostalgia to metaverse buzz Joel Yashinsky details how authenticity is at the heart of a new campaign that focuses on regulars and follows a viral hit song that mentions the brand. Kia puts 10K Robo Dog NFTs up for adoption The character, who appeared in the brand's Super Bowl ad for its all-electric EV6, also has an NBA All-Star weekend tie-in. Sponsored Content by Sideqik The 21st Century Social Circle Social media user survey findings show the impact of influencers on purchasing. Download the eBook. Chewy asks pet lovers on TikTok Live date with rescue animals The Valentine's Day livestream will show attendees "eligible cuties" they can adopt via pet profiles that nod to mobile dating apps. Column Campaign Trail: Lay's Super Bowl return kicks off years-long creative roadmap Nodding to its 90-year history, the chip brand attempts to bring its purpose of delivering joy closer to the center of its marketing. Opinion Why actions and behaviors — not platforms — are the metaverse's real value for brands For brands to find their niche early on, they should look to how consumers will use the metaverse to connect, explore, create and seek entertainment. Read more news Featured Resources Sponsored Content by Campaign Monitor Go-to resources to level up your email marketing [Guide] Ultimate Email Marketing Benchmarks for 2022 [Blog Post] How to Craft Reactivation Emails That Win Back Subscribers [Report] Marketing to Gen Z: A Fresh Approach to Reach a New Generation From Our Library Webinar - on demand The Role of Language Services in Speeding Marketing Innovation Straker Translations Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI Playbook How to Score Better Online Reviews for Your Banking Business Podium Webinar - on demand Retail in 2022: The Tactics and Trends Driving Success Placer View all resources What We're Reading The Wall Street Journal Companies Let Customers Break Up With Valentine’s Day Marketing Emails The Drum NBC’s Today anchors join the Ad Council for PSA to empower girls in STEM Digiday Instagram’s video ad-revenue sharing program has underwhelmed participating publishers Suggest a story we should read Upcoming Event How to Harness B2C Digital Marketing Trends in 2022 Feb. 23, 2022 - Feb. 23, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Jim Winters Announces Retirement Press release from Badger & Winters Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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