Feb. 11 - Lay's Super Bowl return hints at creative roadmap | Amazon previews NFL's shift to streaming

Amazon previews NFL's shift to streaming with Super Bowl spot; 'We're back': Humor, optimism make a big return in Super Bowl LVI ads; NFL opens Snapchat playbook for Super Bowl Sunday; Super Bowl LVI: Tracking every ad View online | Signup | Forward

Daily Dive Feb.​ 11,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic The Top 12 CDP Use Cases for 2022 [eBook] Discover how companies are transforming their customer relationships and accelerating business growth. Check out these 12 real-world examples and get inspired for your digital transformation.   Column Campaign Trail: Lay's Super Bowl return kicks off years-long creative roadmap Nodding to its 90-year history, the chip brand attempts to bring its purpose of delivering joy closer to the center of its marketing. Amazon previews NFL's shift to streaming with Super Bowl spot "Thursday Night Football" will air exclusively on Prime Video this fall in the first year of an 11-year agreement. Deep Dive 'We're back': Humor, optimism make a big return in Super Bowl LVI ads Celeb-studded campaigns and newcomer categories like cryptocurrency represent an eye on a future less bogged down by today's doom-and-gloom. Sponsored Content by Marketing Dive's studioID Top trends for B2C and D2C digital marketing in 2022 In a recent survey of marketing industry leaders, executives weighed in on the future of digital advertising, their top challenges and priority tactics for 2022. Discover the latest industry insights and how to get ahead in this webinar. NFL opens Snapchat playbook for Super Bowl Sunday Along with the league's activations, brands including Verizon, Frito-Lay and Uber are using the app's AR functionality on gameday. UPDATED Super Bowl LVI: Tracking every ad T-Mobile calls on Dolly Parton and Miley Cyrus, while Visit California imbues a "dreamer attitude" in its first big game appearance. Gartner: A quarter of consumers will use the metaverse daily by 2026 The research firm predicts 25% of people will spend at least one hour a day in the metaverse to work, shop, learn, socialize or consume entertainment. Stella Artois emphasizes hope for the future in Super Bowl spot With nearly 40% of the beer brand's business occurring on-premise, a new campaign urges diners to return to restaurants. Read more news Maximizing the Creative Output of Your Marketing Team To succeed in today’s over-saturated market, brands must maximize every consumer touchpoint. Learn how to create brand consistency that yields customer loyalty in this playbook. Download Now From Our Library Webinar - on demand The Role of Language Services in Speeding Marketing Innovation Straker Translations Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra Playbook Fix Your Marketing Translation Needs One AI Assist at a Time Straker Translations Playbook How Retailers Can Fight Fraud and Delight Customers Pipl View all resources What We're Reading Digiday What a $6.5 million Super Bowl ad can buy in digital media The Wall Street Journal TikTok Bans Misogyny, Misgendering in Attempt to Clean Up Platform Adweek NBCU Readies Its Portfolio Promos for Big Super Bowl and Olympics Audiences Suggest a story we should read Upcoming Event How to Harness B2C Digital Marketing Trends in 2022 Feb. 23, 2022 - Feb. 23, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. SocialPeta Announces Launch of White Paper on Mobile Apps Marketing Press release from SocialPeta Ipsos, IVP Research Labs, Schlesinger Group Employ Shimmer’s NeuroLynQ™ to Analyze Super Bowl Audience Reaction Live Press release from Shimmer Research The Hip Hop Architecture Camp and Bergmeyer Announce Recipient of the 2021-22 Scholarship and Internship Program Press release from Bergmeyer Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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