Aug. 9 - Coca-Cola launches 'Best Coke Ever?' campaign | How Spotify's news feed could help brands

Spotify's What's New feed could generate repeat visits for brands; Kansas City Chiefs tap mobile marketplace to auction team merch; IHOP explores virtual brands, new loyalty program View online | Signup | Forward

Daily Dive Aug.​ 9,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Prepare yourself and your career for what comes next. Register now for this dynamic virtual event, featuring 20+ sessions, keynotes, and networking, all designed to get you ready for all that comes next.   Coca-Cola asks if new Zero Sugar is 'Best Coke Ever?' in multichannel push Timed to the refreshed product's U.S. launch, the effort follows its introduction in other markets and seeks to build on Zero Sugar's 15% growth spurt. Spotify's What's New feed could generate repeat visits for brands The feature sees the streaming audio app adopting social media strategies to boost engagement with mobile consumers. Kansas City Chiefs tap mobile marketplace to auction team merch A multi-year partnership with I Got It allows the franchise to offer game-worn memorabilia through its official app and website. Sponsored Content by imre So predictable: Why social media has forever changed the newsroom On the commonplace of predictability and content consumption when it comes to reaching our audience. IHOP explores virtual brands, new loyalty program A delivery-only model could leverage the breakfast chain's current infrastructure, which includes two full kitchens in about 70% of its restaurants. Read more news Featured Resources FROM: StackAdapt Consumer Analysis and Campaign Recommendations [Report] Consumer Trends and Travel Marketing in the US [Report] B2B Ad Spend Growth Trends and Strategies [Report] Evolving Shopping Behaviors and Emerging Ad Channels for CPG From Our Library Playbook 4 Tips for Capitalizing on Evolving Consumer Behaviors Afterpay Trendline The world of e-commerce post-pandemic Webinar - on demand Launching Successful Brands in the CPG space: A Case Study Upsiide Playbook The Future of Data Collaboration in a Privacy-First, Industry-Driven World Habu Playbook Why You Need to Throw Your Ideal Customer Profile Out the Window QuickPivot View all resources What We're Reading Bloomberg Amazon Lures Advertisers From Facebook After Apple Privacy Shift CNBC Verizon and AT&T plan post-pandemic 5G marketing blitz, even as consumer use cases remain unclear The Verge WhatsApp lead and other tech experts fire back at Apple’s Child Safety plan Digiday ‘It’s all a matter of within limits’: Advertising’s economic recovery is in full swing, but can it last? Suggest a story we should read Upcoming Events How AI-driven personalization is redefining customer loyalty Aug. 10, 2021 - Aug. 10, 2021 | Webinar 2pm ET Uncovering New Customer Insights with Property Data Aug. 11, 2021 - Aug. 11, 2021 | Webinar 2pm ET Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Aug. 19, 2021 - Aug. 19, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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