Aug. 5 - McDonald's links with esports giant FaZe Clan | KFC opens themed hotel

KFC lets guests 'chick-in' to themed London hotel; Marketers remain committed to NFTs through buzzy tech's booms and busts; Instacart hires ex-Facebook ad chief as new president; Why Molson Coors is betting on special occasions as drinking habits evolve View online | Signup | Forward

Daily Dive Aug.​ 5,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Straker Translations Future Proofing Global Communication Straker provides next generation language services supported by a state of the art technology stack and robust AI layers to clients around the world. Learn more.   McDonald's links with esports giant FaZe Clan to spotlight diversity in gaming Billed as "one of gaming's biggest QSR partnerships to date," the tie-up includes content focused on how the sport is evolving to be more inclusive. KFC lets guests 'chick-in' to themed London hotel In a tie-up with Hotels.com, the House of Harland provides a staycation option for U.K. consumers unable to travel abroad due to the pandemic. Marketers remain committed to NFTs through buzzy tech's booms and busts Burgeoning interest in the "metaverse" is the latest boost to the role of NFTs in marketing as brands like Coca-Cola and Campbell's soup jump on the trend. Sponsored Content by Lob The data you need to make direct mail marketing effective Learn how marketing leaders are getting the most out of direct mail in this comprehensive study. Download the ebook. Instacart hires ex-Facebook ad chief as new president Carolyn Everson brings extensive experience with building advertising relationships as the e-commerce platform ramps up its digital ads division. Why Molson Coors is betting on special occasions as drinking habits evolve After cutting 11 brands from its economy portfolio, the beverage giant is focusing its marketing on relevant moments to drive its more premium products. How agency holding groups could sustain newfound momentum in H2 On its earnings call, Omnicom said it would pursue acquisitions in areas like digital transformation, commerce and media — a tack competitors could follow. Read more news Featured Resources FROM: Impact Build next level revenue growth with partnerships [ebook] Advertising is dead, defy revenue death with partnerships [ebook] Partnerships incrementality benchmarks 2020 [case study] Learn how Bespoke Post grew partnership revenue 296% From Our Library Trendline The era of personalization in retail Webinar - on demand Business Text Messaging: Top Insights for Success mGage Trendline Inside the latest trends in direct-to-consumer Trendline The marketing strategy of augmented reality Survey Report Connecting with the Post-Pandemic Consumer Using First-Party Data Criteo View all resources What We're Reading Ad Age Fernando Machado's next marketing challenge is saving Activision Blizzard’s reputation Digiday With the Metaverse hype cycle at full blast, experts take the long view Variety WarnerMedia’s ‘House of Max’ Studio Aims to Pair Programs, Characters With Ads CNBC Roku stock sinks after company reports tight hardware margins, dramatic fall in streaming viewership Suggest a story we should read Upcoming Event Uncovering New Customer Insights with Property Data Aug. 11, 2021 - Aug. 11, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Bluehost Launches Website Builder Without Boundaries Press release from Bluehost Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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