Aug. 4 - Molson Coors evolves as drinking habits change | Mercedes, Amazon emphasize female empowerment in 'Cinderella' ads

Mercedes, Amazon promote new 'Cinderella' with ads emphasizing female empowerment; How agency holding groups could sustain newfound momentum in H2; Why Jack in the Box hosted a Comic-Con afterparty on Discord; When brands should skip the NFT trend View online | Signup | Forward

Daily Dive Aug.​ 4,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Straker Translations Future Proofing Global Communication Straker provides next generation language services supported by a state of the art technology stack and robust AI layers to clients around the world. Learn more.   Why Molson Coors is betting on special occasions as drinking habits evolve After cutting 11 brands from its economy portfolio, the beverage giant is focusing its marketing on relevant moments to drive its more premium products. Mercedes, Amazon promote new 'Cinderella' with ads emphasizing female empowerment As part of the collaboration, the automaker will put on a livestreaming fashion show hosted by Billy Porter, who plays the Fabulous Godmother in the film. How agency holding groups could sustain newfound momentum in H2 On its earnings call, Omnicom said it would pursue acquisitions in areas like digital transformation, commerce and media — a tack competitors could follow. Sponsored Content by UserTesting A must-have for today's businesses: A customer-first obsession As companies race to reach the ever-rising bar of customer expectations, the traditional methods they have used to assess the quality, usability and relevance of their offerings are no longer good enough. Why Jack in the Box hosted a Comic-Con afterparty on Discord As part of the activation, an NFT auction gave the fast-food chain an opportunity to enter a new digital space and extend the value of existing products, said CMO Ryan Ostrom. Opinion When brands should skip the NFT trend Although the tech is new and barriers to entry are high, brands that overcome these hurdles can capture consumer attention, writes MullenLowe Group's Rachel Kronberg. Read more news Featured Resources FROM: Impact Build next level revenue growth with partnerships [ebook] Advertising is dead, defy revenue death with partnerships [ebook] Partnerships incrementality benchmarks 2020 [case study] Learn how Bespoke Post grew partnership revenue 296% From Our Library Trendline The era of personalization in retail Webinar - on demand Business Text Messaging: Top Insights for Success mGage Playbook 4 Strategies for Scaling Up E-Commerce Conversions Scalefast Trendline Inside the latest trends in direct-to-consumer Trendline The marketing strategy of augmented reality View all resources What We're Reading The Wall Street Journal Optimistic Ad Campaigns Collide With Rise in Covid-19 Cases Food Dive PepsiCo to sell Tropicana, other juice brands for $3.3B The Verge Spotify is testing a less restrictive ad-supported tier costing $0.99 a month Ad Age Why the stage is set for greater podcast monetization Suggest a story we should read Upcoming Event Uncovering New Customer Insights with Property Data Aug. 11, 2021 - Aug. 11, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip