March 5 - Chipotle, E.l.f. tap NTWRK app for makeup drop | Guinness toasts to front-line heroes for St. Patrick's Day

Guinness toasts to front-line heroes in St. Patrick's Day reboot; What Google's rejection of post-cookie identifiers means for advertisers; How Amazon and Walmart's head-to-head competition is changing retail; Amazon Prime Video launches TikTok-exclusive series in France View online | Signup | Forward

Daily Dive March​ 5,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Impact RIP Affiliate Marketing... Affiliate marketing belongs in the '90s. Now it's time to learn about the new performance-based channel driving growth. Get the ebook   E.l.f. Cosmetics, Chipotle embrace buzzy digital channels for makeup collab Along with a shoppable video on the NTWRK app, the effort includes a "makeup mukbang" on YouTube, a TikTok remix and a chat on Clubhouse. Guinness toasts to front-line heroes in St. Patrick's Day reboot The Diageo brand is celebrating the occasion with a broad multichannel campaign that includes a TV spot and charity drive, similar to last year's effort. What Google's rejection of post-cookie identifiers means for advertisers Despite claims that its latest decision could undermine cookie alternatives that have been gaining traction, some welcomed Google's input after a period of radio silence. Sponsored Content by Bynder The art of brand storytelling Download now to learn how creative content brings a brand story to life and differentiates from competitors. How Amazon and Walmart's head-to-head competition is changing retail The evolution of each brand shows that being a retail giant means more than selling merchandise. Amazon Prime Video launches TikTok-exclusive series in France "Cités" is billed as the first Prime Video series that is "100% TikTok," with casting and production decisions all made with the platform in mind. Read more news How Marketers Can Leverage Out-of-Home Advertising Learn how brands like Uber and Hulu are leveraging out-of-home advertising to build awareness in this new Trendline. Access Now From Our Library Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce Trendline Latest trends and developments in influencer marketing Trendline The rise in consumption of connected TV Trendline How marketers can leverage out-of-home advertising in 2021 View all resources What We're Reading Ad Age Snapchat strikes deal to sell local ads through newspaper giant Gannett MediaPost Jeep Offers First Vehicles To Integrate Amazon Fire TV Variety Reddit Hires Former Snap CFO as It Mulls IPO The Drum Heavy is the head: agency leaders on preserving their mental health during the pandemic Suggest a story we should read Upcoming Event How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target March 11, 2021 - March 11, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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