March 4 - What Google's rejection of post-cookie identifiers means | Ikea's digital card game fights chore inequality

Ikea deals out digital card game on Instagram to fight domestic work inequality; French's swaps mayo jars for new MustSwitch sandwich at pop-up; Urban Outfitters tests paid membership program to boost loyalty View online | Signup | Forward

Daily Dive March​ 4,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Impact RIP Affiliate Marketing... Affiliate marketing belongs in the '90s. Now it's time to learn about the new performance-based channel driving growth. Get the ebook   Note from the editor How people and companies use money and make transactions is rapidly changing. Payments have gone increasingly digital in recent years — and the pandemic has only accelerated this trend. That’s why, this week, Industry Dive launched the 23rd publication in our portfolio: Payments Dive, a daily publication designed for business leaders in the payments space. Our daily journalism connects the dots for leaders who need to understand the latest developments in the payments ecosystem, how transactions are evolving, and where the future is going. We have built a great team, including business journalists Lynne Marek and Saied Sartipzadeh, to help us cover the space with the depth and nuance our readers deserve. If you are involved with payments in your organization, use this link to add Payments Dive to your inbox. If you have a colleague or friend that works in payments, share this link to get them signed up and reading:https://www.paymentsdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76 As always, thank you for reading and let us know if you have any feedback. Davide Savenije Editor-in-Chief What Google's rejection of post-cookie identifiers means for advertisers Despite claims that its latest decision could undermine cookie alternatives that have been gaining traction, some welcomed Google's input after a period of radio silence. Ikea deals out digital card game on Instagram to fight domestic work inequality FiftyFifty recognizes that women are doing up to three times as much unpaid care and domestic chores as men amid the pandemic. French's swaps mayo jars for new MustSwitch sandwich at pop-up Pivoting from at-home to in-person experiences, the McCormick mustard brand teamed with chef Tom Colicchio to serve food at his New York City restaurant. Sponsored Content by Vibes The 2021 state of mobile report A look back at the trends that shaped 2020, and where mobile marketing is headed in 2021. Get the report. Urban Outfitters tests paid membership program to boost loyalty UP offers free shipping and returns as well as other benefits across the retailer's brands at a time when shoppers are demanding more convenience. Read more news How Marketers Can Leverage Out-of-Home Advertising Learn how brands like Uber and Hulu are leveraging out-of-home advertising to build awareness in this new Trendline. Access Now From Our Library Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce Trendline Latest trends and developments in influencer marketing Trendline The rise in consumption of connected TV Trendline How marketers can leverage out-of-home advertising in 2021 View all resources What We're Reading The Drum Free beer for data: brands up the ante for first-party data collection Variety Netflix App Adds 'Fast Laughs' Tab With Comedy Clips Streaming in a TikTok-Like Feed CNBC Twitter isn't worried about Apple's big privacy change, says it'll level the playing field CIO Dive Only 7% of companies have digital-savvy leadership Suggest a story we should read Upcoming Event How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target March 11, 2021 - March 11, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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