March 3 - Disney debuts ad exchange | IPG plans equity-focused upfront

IPG spotlights Black-owned media with first equity-focused upfront; Roku expands addressable advertising reach with Nielsen deal; 57% of consumers remained loyal to a brand during chaotic 2020, study finds; Community marketing faces challenges as isolation amplifies consumer frustrations View online | Signup | Forward

Daily Dive March​ 3,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Impact RIP Affiliate Marketing... Affiliate marketing belongs in the '90s. Now it's time to learn about the new performance-based channel driving growth. Get the ebook   Disney unveils programmatic platform at first ad-tech showcase The company has seen a 56% increase in the number of campaigns that use data of any kind to target audiences, while revenue has jumped 110%. IPG spotlights Black-owned media with first equity-focused upfront Johnson & Johnson, CVS and BMW are among the clients IPG tapped as it looks to direct more media-buying investments to Black-owned businesses. Roku expands addressable advertising reach with Nielsen deal The streaming platform will acquire Nielsen's video ad business, which includes automatic content recognition and dynamic ad insertion technologies. Sponsored Content by CallRail How call tracking paved the way for more accessible marketing attribution Call tracking has evolved into an essential foundation in businesses' marketing tech stack. But where will these innovative technologies be headed next? Read the report to find out. 57% of consumers remained loyal to a brand during chaotic 2020, study finds While disruptions to supply chains tested the limits of loyalty, 49% said last year's events didn't stop them from purchasing a brand. Community marketing faces challenges as isolation amplifies consumer frustrations Even as "boycott fatigue" settles in, brands still need to tread carefully while holding fast to a clear sense of purpose in their efforts to tap into community. Opinion How media companies can harness the creator in us all Today's media is overly polished. Content should not be perfect, but instead performs best when it feels relatable and personal, writes AQ Strategic's Allison Mezzafonte. Read more news How Marketers Can Leverage Out-of-Home Advertising Learn how brands like Uber and Hulu are leveraging out-of-home advertising to build awareness in this new Trendline. Access Now From Our Library Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce Trendline Latest trends and developments in influencer marketing Trendline The rise in consumption of connected TV Trendline How marketers can leverage out-of-home advertising in 2021 View all resources What We're Reading CNBC Airbnb ends affiliate program as it ramps up host recruitment marketing campaign AdExchanger Xandr Integrates With Unified ID 2.0 And Outlines Its Identity Roadmap Inc Clubhouse Is Recording Your Conversations. That's Not Even Its Worst Privacy Problem The Washington Post Virginia governor signs nation’s second state consumer privacy bill Suggest a story we should read Upcoming Event How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target March 11, 2021 - March 11, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Marketing Industry Game-changer Kyle Johnson Joins Intelligent Network BluWave Press release from BluWave Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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