March 2 - Mtn Dew deepens Bob Ross deepfake with influencers | Yum Brands buys AI martech business

Yum Brands buys Kvantum's AI business to 'fast-track' data-driven marketing; Toyota taps interest in cars as 'third space' with Pinterest push for Sienna; Community marketing faces challenges as isolation amplifies consumer frustrations; How influencer marketing will evolve as Gen Z's sway grows View online | Signup | Forward

Daily Dive March​ 2,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Impact RIP Affiliate Marketing... Affiliate marketing belongs in the '90s. Now it's time to learn about the new performance-based channel driving growth. Get the ebook   Mtn Dew adds influencers, auction to Bob Ross deepfake video premiere The PepsiCo soda created limited-edition paint kits that influencers will give away on TikTok after the premiere of the "lost episode" on YouTube. Yum Brands buys Kvantum's AI business to 'fast-track' data-driven marketing The owner of KFC and Taco Bell will combine Kvantum's machine learning tech with culture-based insights from Collider Lab, a consultancy it acquired in 2015. Toyota taps interest in cars as 'third space' with Pinterest push for Sienna Four creators help to position the minivan as a vehicle for people who are increasingly using cars as reimagined workspaces or for outdoor movie nights. Sponsored Content by QuickFrame Developing an OTT/CTV marketing strategy that performs Read this comprehensive guide for performance-focused tips to drive results on streaming platforms. Community marketing faces challenges as isolation amplifies consumer frustrations Even as "boycott fatigue" settles in, brands still need to tread carefully while holding fast to a clear sense of purpose in their efforts to tap into community. How influencer marketing will evolve as Gen Z's sway grows The latest evolution of influencer marketing may see brands approach already loyal customers and give them incentives to partner on social content, a new CreatorIQ report forecasts. Walmart beefs up ad network with 3 new providers of marketing services The retailer's expansion of its partnership program aims to give marketers more resources to promote their products among its various sales channels. Opinion How media companies can harness the creator in us all Today's media is overly polished. Content should not be perfect, but instead performs best when it feels relatable and personal, writes AQ Strategic's Allison Mezzafonte. Read more news How Marketers Can Leverage Out-of-Home Advertising Learn how brands like Uber and Hulu are leveraging out-of-home advertising to build awareness in this new Trendline. Access Now From Our Library Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce Trendline Latest trends and developments in influencer marketing Trendline The rise in consumption of connected TV Trendline How marketers can leverage out-of-home advertising in 2021 View all resources What We're Reading Bloomberg U.S. Asks Google for Detailed Search Data in Antitrust Case CNBC FTC asks five e-cigarette firms, including Juul, to turn over more sales and advertising data Ad Age Spring is the new Christmas as brands prep for the return of roaring '20s consumerism TechCrunch Instagram launches 'Live Rooms' for live broadcasts with up to four creators Suggest a story we should read Upcoming Events How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target March 11, 2021 - March 11, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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