March 1 - Lexus leans into sneaker culture | Smirnoff pairs virtual workouts with influencer happy hours

Smirnoff pairs virtual barre workouts with influencer-hosted happy hours; Digital Turbine snaps up AdColony for $400M as marketers set sights on mobile gaming; McDonald's mulls partial sale of AI company Dynamic Yield; TikTok taps into surging soccer interest with Portland clubs deal View online | Signup | Forward

Daily Dive March​ 1,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Impact RIP Affiliate Marketing... Affiliate marketing belongs in the '90s. Now it's time to learn about the new performance-based channel driving growth. Get the ebook   Lexus leans into sneakerhead culture with car-inspired shoe, video series In partnership with Complex, the "Rubber & Sole" series shows how designers created a one-of-a-kind shoe partly out of materials from the sedan's interior. Smirnoff pairs virtual barre workouts with influencer-hosted happy hours To celebrate Women's History Month, the brand partnered with a Black women-owned small business and is pledging $50,000 to Black Girl Ventures. Digital Turbine snaps up AdColony for $400M as marketers set sights on mobile gaming Digital Turbine looks to combine its distribution capabilities with AdColony's mobile video expertise and client roster, which includes Amazon and Disney. Sponsored Content by Iterable Join Bozoma Saint John, CMO of Netflix, at Activate Live Bozoma will be discussing innovation, inclusion and the future of customer experience. Register today. McDonald's mulls partial sale of AI company Dynamic Yield The burger chain may sell the part of the startup that works with other retailers to boost online sales, but retain the tech that services its drive-thrus. TikTok taps into surging soccer interest with Portland clubs deal Along with creating frequent and exclusive content, the partnership puts TikTok's logo on player jerseys, the first joint patch sponsorship of a professional men's and women's soccer team in the U.S. Column Campaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots Embracing a broader definition of fitness to include nutrition and mindfulness gives legs to its "Put It All Out There" campaign, especially as some consumers feel the slog of pandemic fatigue. Read more news How Marketers Can Leverage Out-of-Home Advertising Learn how brands like Uber and Hulu are leveraging out-of-home advertising to build awareness in this new Trendline. Access Now From Our Library Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce Trendline Latest trends and developments in influencer marketing Trendline How marketers can leverage out-of-home advertising in 2021 View all resources What We're Reading Ad Age Cannes plans may change: Hybrids virtual and in-person event under discussion CNBC Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change Modern Retail Why incumbent brands prefer Reels over TikTok The Drum Stereotypes in ads are bad for men's health, so what's the cure? Reinvent or remove? Suggest a story we should read Upcoming Events How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target March 11, 2021 - March 11, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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