Nov. 6 - Heineken brews new agency model | Squarespace launches entrepreneurs' ideas into space

Campaign Trail: Squarespace turns ideas into rockets to inspire entrepreneurs; How Kellogg prepared for the e-commerce surge by boosting tech and talent; Guitar Center looks to inspire music buffs with new social video series View online | Signup | Forward

Daily Dive Nov.​ 6,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Whatagraph Captivate them with your digital marketing reports Marketers use this guide to creating social media, PPC, and email reports to show clients and managers the great work they've done. Download your copy.   Heineken merges creative, data and brand experiences in agency model shakeup Executives said Le Pub, a bespoke agency powered by Epsilon and Publicis Sapient, was inspired by operational shifts made in response to COVID-19. Column Campaign Trail: Squarespace turns ideas into rockets to inspire entrepreneurs The space travel metaphor tries to parallel the feelings of anticipation a small business owner might experience when launching a passion project into orbit. How Kellogg prepared for the e-commerce surge by boosting tech and talent The 114-year-old company's online sales have nearly doubled as it's spent the past two years hiring specialized digital experts and building out its platform. Sponsored Content by Marketing Dive's studioID How P.volve used personalized offers to survive COVID-19 Gyms lost an estimated amount of $7 billion in revenue from the shut downs this year. Explore how one fitness company quickly changed courses to stay open and serve customers safely: Watch now. Guitar Center looks to inspire music buffs with new social video series A series featuring 25 musicians could help the retailer reach potential customers as it prepares for an unusual holiday season and faces bankruptcy. Read more news The Key to Winning Gen Z Business When it comes to the younger generation, it's not just about creating a discount – it's about creating the right, personalized offer. Learn More From Our Library Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By studioID Webinar - on demand How to Achieve Peak Shopping Season Readiness By studioID Whitepaper The Two Must-Have Pillars of Email Marketing for Retail Brands By studioID Industry Report 2020 Audience Insights for B2B Marketing in the Year of Disruption By studioID View all resources What We're Reading Ad Age Unilever in no rush to return to Facebook and Twitter as alternatives do just fine Restaurant Dive Wendy's taps operations chief as chain shifts its focus to digital channels The Wall Street Journal Marriott Returns to Profitability as Travel Demand Improved in Summer Adweek The Trade Desk Sets Record Earnings as Marketers Embrace Programmatic Advertising Suggest a story we should read Upcoming Events Keeping Up with COVID-19 Signage to Improve the Customer Experience Nov. 18, 2020 - Nov. 18, 2020 | Webinar 2pm ET 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience Nov. 19, 2020 - Nov. 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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