Nov. 4 - Clorox 'plays offense' with ad spending boost | Lego goes digital for holidays

Lego's holiday campaign focuses on digital, e-commerce channels; Athleta urges women to 'keep running' in ad that debuted on Election Day; Bed Bath & Beyond's chief brand officer on how data-driven marketing helps it thrive View online | Signup | Forward

Daily Dive Nov.​ 4,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Whatagraph Captivate them with your digital marketing reports Marketers use this guide to creating social media, PPC, and email reports to show clients and managers the great work they've done. Download your copy.   Clorox boosts ad spending 30% amid surging demand for cleaning brands The company wants to "play offense" with its marketing plans as sales surge, CEO Linda Rendle told CNBC. Lego's holiday campaign focuses on digital, e-commerce channels With shoppable ad formats and Spotify playlists, the effort is well-suited for how people have been shopping and entertaining themselves during the pandemic. Athleta urges women to 'keep running' in ad that debuted on Election Day The new campaign arrives as parent company Gap Inc. bets on the activewear brand being a bright spot in its portfolio. Sponsored Content by White Ops Fake names in your form fills can have real consequences Email deliverability, retargeting, even GDPR/CCPA issues. Learn more in "WTF is Marketing Fraud?" Q&A Bed Bath & Beyond's chief brand officer on how data-driven marketing helps it thrive Cindy Davis detailed how the retailer is transforming digital capabilities for customers seeking inspiration as the pandemic keeps them at home. Read more news The Key to Winning Gen Z Business When it comes to the younger generation, it's not just about creating a discount – it's about creating the right, personalized offer. Learn More From Our Library Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By studioID Webinar - on demand How to Achieve Peak Shopping Season Readiness By studioID Whitepaper The Two Must-Have Pillars of Email Marketing for Retail Brands By studioID Industry Report 2020 Audience Insights for B2B Marketing in the Year of Disruption By studioID View all resources What We're Reading Adweek What the Media Industry Needs to Know About California’s Impending New Privacy Law Ad Age Volvo alters safety campaign after New York Times claims it was misrepresented The Verge Twitch is running a PSA for people using ad-blockers on the site, and nobody’s happy The Wall Street Journal Comcast, Walmart in Talks to Develop and Distribute Smart TVs Suggest a story we should read Upcoming Events How to Deliver a Contactless Holiday Experience Nov. 4, 2020 - Nov. 4, 2020 | Webinar 2pm ET Keeping Up with COVID-19 Signage to Improve the Customer Experience Nov. 18, 2020 - Nov. 18, 2020 | Webinar 2pm ET 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience Nov. 19, 2020 - Nov. 19, 2020 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. TheViewPoint Becomes VlogBox's Tech Partner For Enhancing CTV Inventory Monetization And Reporting Press release from TheViewPoint Post a press release Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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