Nov. 3 - Hudson's Bay shops with 'Schitt's Creek' stars | Non-political ads find common ground

Non-political ads find common ground among Democrats and Republicans, analysis finds; Bed Bath & Beyond's chief brand officer on how data-driven marketing helps it thrive; Cookieless tracking gains steam as solutions from Trade Desk, Lotame ramp up; Hershey bets on product mashups by weaving licensing into marketing View online | Signup | Forward

Daily Dive Nov.​ 3,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Whatagraph Captivate them with your digital marketing reports Marketers use this guide to creating social media, PPC, and email reports to show clients and managers the great work they've done. Download your copy.   Hudson's Bay shops with 'Schitt's Creek' stars in holiday campaign Along with lighthearted ads starring Catherine O'Hara and Annie Murphy, the company created its first seasonal hub to help consumers shop from home. Non-political ads find common ground among Democrats and Republicans, analysis finds Despite a divided landscape, adherents of both parties favor many of the same non-political ads, including a few purpose-driven themes. Q&A Bed Bath & Beyond's chief brand officer on how data-driven marketing helps it thrive Cindy Davis detailed how the retailer is transforming digital capabilities for customers seeking inspiration as the pandemic keeps them at home. Sponsored Content by Simon Data Anticipating new customers this holiday season? Keep them loyal by welcoming them to your brand the right way with this free, 2-part guide. Get it here. Cookieless tracking gains steam as solutions from Trade Desk, Lotame ramp up As identification solutions proliferate for replacing third-party cookies and device identifiers, it remains to be seen if one will gain critical mass among stakeholders.  Hershey bets on product mashups by weaving licensing into marketing As it expands into categories in which it doesn't have experience or distribution, the confections juggernaut sees unexpected partnerships as key to its success. Read more news The Key to Winning Gen Z Business When it comes to the younger generation, it's not just about creating a discount – it's about creating the right, personalized offer. Learn More From Our Library Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By studioID Webinar - on demand How to Achieve Peak Shopping Season Readiness By studioID View all resources What We're Reading Cybersecurity Dive California voters tackle privacy in 'CCPA 2.0' ballot proposition Grocery Dive Ahold Delhaize banners Giant and Stop & Shop tap into '90s nostalgia CNBC YouTube will end full-day ‘masthead’ reservations like Trump bought for Election Day Ad Age Hershey places its main U.S. media account into review Suggest a story we should read Upcoming Events How to Deliver a Contactless Holiday Experience Nov. 4, 2020 - Nov. 4, 2020 | Webinar 2pm ET Keeping Up with COVID-19 Signage to Improve the Customer Experience Nov. 18, 2020 - Nov. 18, 2020 | Webinar 2pm ET 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience Nov. 19, 2020 - Nov. 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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