Nov. 2 - Domino's drops longtime agency for nimble indie | Hershey bets on product mashups
Hershey bets on product mashups by weaving licensing into marketing; Mastercard thanks 'League of Legends' fans with digital experiences, capsule collection; Jägermeister helps uplift 15 remaining lesbian bars in US; El Pollo Loco promotes inclusivity with kid-centered holiday campaign
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As it expands into categories in which it doesn't have experience or distribution, the confections juggernaut sees unexpected partnerships as key to its success.
As part of its latest esports activation, Mastercard continues to move Priceless experiences online, sponsoring in-game goods to provide a deeper integration.
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The latest effort from an alcohol brand that seeks to aid bars affected by the pandemic is the first to focus on the previously endangered institutions.
In an attempt to bring people together during a historically fraught year, the effort shows a diverse group of children discussing how sharing a meal promotes greater understanding.
Earnings results from Facebook, Twitter and Pinterest Thursday built on momentum established by Snap and suggest bigger bets on areas like e-commerce are paying off.
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