Weekender: Absolut promotes voting with its first TV ad in 3 years

Signup | Forward Weekender Oct.​ 3,​ 2020 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Act-On 4 Best Practices for Effective Lead Nurturing Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost. Make the most of every opportunity and learn how to convert more leads into customers. Get the Ebook.   Absolut promotes voting with its first TV ad in 3 years The non-partisan spot will air before the first presidential debate and follows other brands with campaigns centered around voting rights. Taco Bell sets up personalized taco gifting service ahead of holiday rush Available through Taco Bell's website and app, the feature will be permanent, showing the chain's continued bets on loyalty innovations. Nearly half of consumers will try new brands if the ad is relevant Context matters more than ever amid the surge in content consumption spurred by the pandemic, according to a new DoubleVerify study. Sponsored Content by Whatagraph Build a killer social media presence using this template Learn how to review your social media results the right way. Plan your content in advance to jump on the next trend. Get your eBook. J.M. Smucker ditches berries for more stylized identity The new look is designed to better reflect the brand's evolution and expanded product portfolio beyond its core jellies and jams. Mondelez lays out marketing strategy for a post-cookie future During Advertising Week, the company behind brands like Oreo and Wheat Thins detailed a layered approach to performance-based marketing. How Warby Parker is Driving App Demand In this on-demand webinar, learn how brands like Warby Parker, Lyft and Hotels.com are boosting app engagement in 2020. Watch Now From Our Library Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By Brand Studio Webinar - on demand Understanding Your Audience to Build a Better Customer Experience By Brand Studio Trendline Developments and Trends in Holiday Shopping Webinar - on demand How to Drive Demand to Your App in a Post COVID-19 Era By Brand Studio View all resources Best of What We're Reading Ad Age Droga5 names first global head of diversity and inclusion CNBC After bubble experiment, NHL turns to new ad tech to make up for missed revenue due to coronavirus AdExchanger It May Seem All Quiet On The CCPA Front, But Don’t Get Complacent: CCPA Enforcement Has Begun CNBC Google will pause ads referencing election after polls close on Nov. 3 The Verge Disney Plus is rolling out GroupWatch feature to all US subscribers TechCrunch Amazon launches a $4.99-per-month ‘personal shopper’ service for men’s fashion Suggest a story we should read Upcoming Event How Shopper Data Transformed Burton Snowboard’s D2C Strategy Oct. 19, 2020 - Oct. 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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