| | How will the events of this final quarter of 2020 ― a national election, holidays, social unrest, and the continuance of an epidemic ― impact consumer expectations, media spend, and impression availability? Download the Q4 2020 Media Insights Report to understand the impact and maximize the performance of your media to finish the year strong, during a time when every dollar counts.
Key report highlights include: - The pandemic: 12% of growth has happened in time spent with digital, more than any other media. But not all digital channels will remain elevated.
- Social unrest: 56% of consumers say they have no respect for businesses that remain silent on important issues.
- The national election: 67% of political spending comes between the general election window opening in September through the election in November.
- The holiday season: 56% of global holiday shoppers surveyed care about the ability to buy online, pick-up in store, up 19% from last year.
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