Oct. 16 - Can TikTok's feel-good marketing make a difference? | Diet Coke rewards unsung pandemic heroes

Diet Coke lets people reward unsung pandemic heroes with a year of free soda; Mars' Temptations brand releases Halloween horror film for felines; Nielsen adds ratings for YouTube CTV ads as digital viewing surges View online | Signup | Forward

Daily Dive Oct.​ 16,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Magellan AI Are the right podcasts in your Q4 plan? Podcasts are starting to sell out of ad inventory for the holiday season but you can still edge out your competition. See how your campaigns size up. Read now.   Deep Dive TikTok's marketing spreads a feel-good message. Could it make a difference for the app's future? Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes. Diet Coke lets people reward unsung pandemic heroes with a year of free soda A sweepstakes saluting everyday bosses, such as moms and teachers, comes as Coke sunsets Tab and makes other big tweaks to its beverage portfolio. Mars' Temptations brand releases Halloween horror film for felines The movie features sounds the brand says will captivate cats while entertaining their owners. Sponsored Content by Epsilon Start building contactless loyalty with your customers. 79% of the world is using contactless payments. Walk away with actionable insights for improving contactless customer experiences. Download the guide today. Nielsen adds ratings for YouTube CTV ads as digital viewing surges The move can help Nielsen bring together viewer data that may be siloed across platforms, so advertisers can better measure campaign effectiveness. Read more news How P.volve Increased Services in 2020 Explore how fitness innovator P.volve increased their service offerings despite COVID-19 in this upcoming webinar. Register Now From Our Library Trendline Developments and Trends in Holiday Shopping Playbook How Retailers Need to Prepare for the 2020 Holiday Season By studioID Webinar - on demand Turning Returns & Exchanges into Revenue Opportunities By studioID Playbook Strategic Moves for the New E-Commerce Landscape By studioID View all resources What We're Reading Adweek Stan Richards Departs the Agency He Founded After Fallout Over Calling a Campaign ‘Too Black’ The New York Times YouTube Cracks Down on QAnon Conspiracy Theory, Citing Offline Violence Ad Age COVID wave of simplification has marketers pulling back on products The Wall Street Journal How to Make an Ad During Covid: Bribe Your Family Members to Appear Suggest a story we should read Upcoming Events How Shopper Data Transformed Burton Snowboard’s D2C Strategy Oct. 19, 2020 - Oct. 19, 2020 | Webinar 2pm ET How One Fitness Company Is Shaping Up Their Business With Personalized Offers Nov. 4, 2020 - Nov. 4, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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