Oct. 30 - Wendy's dresses up 'scare-thru' for Halloween | Google ad growth bounces back as YouTube shines

Google bounces back in Q3 with 9.8% ad growth as YouTube shines; Social platforms' explosive revenue growth signals pandemic weight on digital has lifted; Amazon ad revenue jumps 51% to $5.4B as marketers eye online shoppers; Nando's hidden camera stunt urges voting with 'undemocratic' meals View online | Signup | Forward

Daily Dive Oct.​ 30,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Cheetah Digital Be a Marketing Maverick Hear from Mavs CEO Cynthia Marshall about building a better culture around diversity and inclusion and how marketers can support this mission. Reserve your spot.   Wendy's turns drive-thru into spooky Halloween experience For people not near the Los Angeles "scare-thru," the chain is running a coupon effort on Twitter to ramp up usage of its app and loyalty program. Google bounces back in Q3 with 9.8% ad growth as YouTube shines The video platform's ad revenue jumped 32% as marketers ramped up their media spending to reach homebound consumers. Social platforms' explosive revenue growth signals pandemic weight on digital has lifted Earnings results from Facebook, Twitter and Pinterest Thursday built on momentum established by Snap and suggest bigger bets on areas like e-commerce are paying off. Sponsored Content by Marketing Dive's studioID Why Comcast prioritizes identify marketing Comcast uses identity marketing to develop successful promotions for the Gen Z market. Find out to leverage this strategy and design profitable customer acquisition campaigns in this webinar. Amazon ad revenue jumps 51% to $5.4B as marketers eye online shoppers With holiday shoppers expected to crowd Amazon's site, ad spending and other promotional activities in its ecosystem are likely to remain strong. Nando's hidden camera stunt urges voting with 'undemocratic' meals The restaurant has historically been vocal about voting rights and inclusivity, adding voter registration forms to its menu in September and resource flyers in takeout bags. Levi's promotes CMO to brand president amid leadership shuffle As the COVID-19 pandemic shifts spending online, the brand will focus on DTC and the digitization of its operations.  Read more news How One Gym Used Personalized Offers to Stay Afloat Explore how fitness innovator P.volve increased their service offerings despite COVID-19 in this upcoming webinar. Register Now From Our Library Webinar - on demand Turning Returns & Exchanges into Revenue Opportunities By studioID Webinar - on demand How Shopper Data Transformed Burton Snowboard’s D2C Strategy By studioID Playbook How Retailers Need to Prepare for the 2020 Holiday Season By studioID Playbook Strategic Moves for the New E-Commerce Landscape By studioID View all resources What We're Reading Variety NBCUniversal Chief: Peacock Is ‘Opposite of Quibi’ as Streamer Reaches 22 Million Sign-Ups CNBC Yum Brands quarterly revenue rises 8%, fueled by higher Taco Bell demand The Wall Street Journal WPP Shows Signs of Recovery in Third Quarter Adweek Ad-Tech Firms Are Paying Their Bills, but Concerns Linger Suggest a story we should read Upcoming Events How to Deliver a Contactless Holiday Experience Nov. 4, 2020 - Nov. 4, 2020 | Webinar 2pm ET How One Fitness Company Is Shaping Up Their Business With Personalized Offers Nov. 4, 2020 - Nov. 4, 2020 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Bonzai’s Social Display product allows social posts to be deployed across display in minutes Press release from Bonzai Post a press release Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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