Oct. 22 - Key takeaways from Quibi's downfall | Kool-Aid Man crashes Halloween

Kool-Aid Man crashes Halloween with reverse trick-or-treating; Pernod Ricard gets industry buy-in for tool that reports hate speech on social media; Sarah Michelle Gellar guides Apothic wine's choose-your-own-adventure event View online | Signup | Forward

Daily Dive Oct.​ 22,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Reed Exhibitions Digital Marketing Summit | December 1-3 Embark on a self-guided adventure through the most important topics, tactics and tech in marketing today, all from the comfort of your home. Get your free pass   Deep Dive Quibi calls it quits: Key takeaways from a lesson in how not to build a streaming brand While the app became a punching bag well before announcing plans to shutter, the news is still likely to disappoint marketers hungry for an ad-supported premium mobile video platform. Kool-Aid Man crashes Halloween with reverse trick-or-treating The Kraft Heinz brand is the latest to make the most of a holiday that has been turned on its head by the coronavirus pandemic.  Pernod Ricard gets industry buy-in for tool that reports hate speech on social media #EngageResponsibly is a far-reaching attempt to curb online hate that has been endorsed by the ANA and has support from Salesforce and WPP. Sponsored Content by Whatagraph Build a killer social media presence using this template Learn how to review your social media results the right way. Plan your content in advance to jump on the next trend. Get your eBook. Sarah Michelle Gellar guides Apothic wine's choose-your-own-adventure event Marketers are flocking to interactive virtual experiences, some of which are tailored for Halloween, as research suggests they can drive sales. Read more news How Burton Snowboards Optimized D2C Business Learn how Burton boosted their D2C channels and improved customer visibility across their systems in this webinar. Learn More From Our Library Webinar - on demand Turning Returns & Exchanges into Revenue Opportunities By studioID Webinar - on demand Understanding Your Audience to Build a Better Customer Experience By studioID Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By studioID Trendline Developments and Trends in Holiday Shopping Trendline The Evolution of Private Label Playbook Strategic Moves for the New E-Commerce Landscape By studioID Webinar - on demand How to Achieve Peak Shopping Season Readiness By studioID View all resources What We're Reading CNBC Coca-Cola earnings top estimates, despite 9% decline in revenue Bloomberg Google's Antitrust Fights Could Stretch Far Beyond Washington Variety The Notorious B.I.G. Has a 'New' Track: An Unreleased Freestyle Turned Pepsi Commercial The Verge HBO Max has 28.7 million subscribers, but not all of them are actually watching yet Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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